# Cute Cup Ring Packaging Hidden Caffe Branding Features Familiar Symbols of Tea Drinking By Amelia Roblin | Published 2013-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-caffe-branding References: [lookslikegooddesign](http://lookslikegooddesign.com/identity-hyperbrand/) & [hyperbrand.mx](http://hyperbrand.com.mx/proyectos.php) In the design of Hidden [Caffe](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) branding, Hyperbrand went back to the basics to chose icons with which consumers could connect. The [paper coffee cups](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier), the cardboard coasters and the menus were accented with a set of symbols that are everyday but delightful to the [avid tea drinker](https://www.trendhunter.com/trends/onetotea). The name of the coffee shop is printed in a cheerful neon teal color and it's encircled by an uneven impression of a drinking glass ring, like something you might find on a recently used tabletop. The other lovely images that you'll see are that of a teapot-style kettle, an antique teacup and an old espresso maker. Hidden Caffe branding is appealing for its homey, lighthearted, punchy and simplified aesthetic that certainly leaves its own impression. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Homey Aesthetic Branding:** Brands, especially in the food and drink industry, can benefit from creating a homey and simplified aesthetic in their visual branding to appeal to consumers' emotions and nostalgia. - **Iconic Symbols in Branding:** Incorporating familiar symbols or icons in visual branding can help businesses connect with consumers and create a sense of familiarity and trust. - **Delightful Marketing Accents:** Adding delightful and unexpected accents or design elements in marketing materials can make a brand more memorable and create a positive impression on consumers. ### Where This Applies - **Food and Drink:** Brands in the food and drink industry can benefit from incorporating a homey and simplified aesthetic in visual branding and using iconic symbols to connect with consumers. - **Hospitality:** Hotels and other businesses in the hospitality industry can create a sense of warmth and familiarity by using homey design elements in their branding and marketing materials. - **Retail:** Retail businesses can stand out by incorporating delightful and unexpected accents in their marketing materials, creating a memorable and positive impression on consumers. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md)