# Solitary Nomadic Editorials The Vogue China Hidden Cabinet Photoshoot is Dark and Solitary By Jordy E | Published 2014-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-cabinet References: [mode.newslicious.net](http://mode.newslicious.net/2014/03/hidden-cabinet-juliana-schurig-by.html) & [vogue.cn](http://www.vogue.com.cn) The [Vogue](https://www.trendhunter.com/trends/no-rules-club) China Hidden Cabinet editorial features model Juliana Schurig. Schurig appears markedly solitary in the set which features an all-black backdrop. Capturing the scene was photographer Lachlan Bailey who furthered the reclusive motif with dim lighting and few props. Stylist Ludivine Poiblanc dressed Schurig in [nomadic apparel](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection). Billowing pants and oversize wraps were matched with thick sweaters and large gloves, the exact items that one would seek out when going about a [lengthy trip](https://www.trendhunter.com/trends/new-travel-campaign). Hair expert Rudi Lewis stuck to a similarly nomadic motif. Instead of doing up Schurig's hair in an exaggerated ponytail or bun, she let her tresses fall down effortlessly. Make-up expert Frank B. also stuck to the basics with simplistic blush and little eye shadow. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Solitary Fashion Photography:** Opportunity for photographers to explore the power of darkness and stillness to capture a unique mood in fashion shoots. - **Nomadic Style:** Opportunity for fashion designers to create unique styles that blend practicality with luxury for travelers and adventurers. - **Minimalistic Makeup:** Opportunity for makeup artists to create stunning looks using simple, natural elements that highlight and complement a person's features. ### Where This Applies - **Fashion Photography:** Fashion photographers can experiment with new techniques to create emotive, striking visuals that take viewers on a journey. - **Luxury Travel:** Travel industry players can explore the niche market of nomadic fashion and cater to luxury travelers seeking both functionality and style. - **Green Beauty Products:** Beauty companies can tap into the trend of minimalistic makeup and create eco-friendly, natural products that enhance natural beauty. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)