# Text-Based Burger Campaigns Hidden Burger is Giving Free Burgers to Those Who Text a Number By Laura McQuarrie | Published 2016-06-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-burger References: [marketingmag](http://www.marketingmag.ca/brands/hidden-burger-taps-the-siren-group-for-pr-176345?rss=yes) & [hiddenburger](http://www.hiddenburger.ca/) Hidden Burger is a [take-out burger eatery](https://www.trendhunter.com/trends/burger-billboards) that opened earlier this spring in order to provide an unpretentious, "no-frills" approach to burgers. Rather than putting its money into marketing its burgers as the best in the world, Hidden Burger is hoping to appeal to consumers with an [engaging campaign](https://www.trendhunter.com/trends/bk-unwrapped); Hidden Burger is now inviting customers to text "Wayne" to 647-490-2136 to receive a [free burger](https://www.trendhunter.com/trends/holiday-burger-blitz). Specials and contests like this one encourage consumers to find out more about the burger establishment created by The Bottom Line owner and ex-NHLer Wayne Cowley and Olivier Centner, founder and CEO of UNOapp. When customers purchase an order through the UNOapp, they are able to get a burger, fries and a drink for $10, which is two dollars less than walk-in customers pay. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Engaging Mobile Campaigns:** Using text-based campaigns to engage customers and promote brand awareness. - **Value-driven Marketing:** Offering special deals and discounts to attract and retain customers. - **Unconventional Marketing Strategies:** Using unconventional methods to stand out in the competitive food industry. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains can implement text-based campaigns to reach a wider audience and increase customer engagement. - **Mobile App Development Industry:** Developers can create innovative mobile apps that facilitate special deals and discounts for businesses. - **Restaurant Industry:** Restaurants can experiment with unconventional marketing strategies to attract new customers and increase sales. ## Related on Trend Hunter - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [QSR-Backed SMS Marketing](https://www.trendhunter.com/trends/mcdonalds-1.md) - [Burger Restaurant Rewards Apps](https://www.trendhunter.com/trends/hat-creek.md) - [Complimentary Cheeseburger Promotions](https://www.trendhunter.com/trends/honest-burgers.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Independent Burger Restaurant-Focused Campaigns](https://www.trendhunter.com/trends/independent-burger-restaurant.md) - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Burger Launch Promotions](https://www.trendhunter.com/trends/smokeshack.md)