# Chewy Blue Raspberry Candies HI-CHEW's Blue Raspberry is a Flavor Gen Z and Millennials Crave By Laura McQuarrie | Published 2024-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hichews-blue-raspberry References: [prnewswire](https://www.prnewswire.com/news-releases/hi-chew-expands-stick-flavor-offerings-with-introduction-of-blue-raspberry-stick-302321048.html) & [hi-chew](https://www.hi-chew.com/products/blue-raspberry-stick)  [HI-CHEW's](https://www.trendhunter.com/trends/worlds-of-flavor) Blue [Raspberry](https://www.trendhunter.com/trends/hichew-x-zola-bakes) Stick is the first introduction to the brand's classic stick format since Sweet & Sour Watermelon in 2020, and it shares the fruit-forward, double-layer experience fans of the brand crave. Beloved for its bold, tangy sweetness, electrifying color, and a fun, slightly mysterious twist on classic fruity tastes, Blue Raspberry is a flavor that's especially popular with a new generation of candy lovers. According to a 2021 Neilson survey conducted on behalf of HI-CHEW, Blue Raspberry ranks as a top choice among Gen-Z and Millennial consumers. As a result, Blue Raspberry was included in HI-CHEW's Fantasy Mix with Blue Hawaii and Rainbow Sherbet. This nostalgic, fantasy-like flavor can now be savored on its own and is especially easy to sample and share on the go. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 77% | Activity: 83% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-forward Candies:** Innovative and bold flavors like Blue Raspberry can attract new-age consumers seeking unique taste experiences. - **Nostalgic and Fantasy-themed Treats:** Combining nostalgia with creative, fantasy-inspired tastes connects deeply with younger generations. - **Convenient Snacking Formats:** Portable and shareable candy formats cater to the on-the-go lifestyle of modern consumers. ### Who This Affects Most - **Confectionery:** The confectionery industry can leverage trendy, unconventional flavors to maintain relevancy among younger demographics. - **Food and Beverage:** Incorporating novel and nostalgic flavors into food and beverage products can attract novelty-seeking consumers. - **Marketing and Advertising:** Targeted marketing strategies that focus on popular generational tastes can boost product engagement and sales. ## Related on Trend Hunter - [Fantastical Fruit-Flavored Drinks](https://www.trendhunter.com/trends/squeezit.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Blue Raspberry Toothpastes](https://www.trendhunter.com/trends/blue-raspberry-toothpaste.md) - [Naturally Colored Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md)