# Dessert-Inspired Dirty Sodas HI-CHEW x FiiZ Crafted Two Limited-Edition Drinks By Laura McQuarrie | Published 2026-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-x-fiiz References: [aol](https://www.aol.com/articles/sip-summer-hi-chew-fiiz-135500000.html) & [FiiZDrinks](http://www.FiiZDrinks.com/)  Inspired by the [HI-CHEW](https://www.trendhunter.com/trends/hichew-key-lime-pie) Dessert Mix, HI-CHEW teamed up with the Utah-based specialty soda shop [FiiZ](https://www.trendhunter.com/trends/fiiz-drinks) to create two limited-edition [dirty sodas](https://www.trendhunter.com/trends/dirty-sodas-1): the HI-CHEW x FiiZ Orange Creamsicle Drink and the Frozen Key Lime Pie Drink. Dirty sodas have won over fans with their creamy, bubbly, multisensorial appeal, and this collab delivers a craveable summer experience with a HI-CHEW twist. The Orange Creamsicle Drink builds on a base of Orange Fanta with ice cream purée, cream and whipped cream, plus an Orange Creamsicle HI-CHEW, while the Frozen Key Lime Pie Drink blends ice cream, key lime and vanilla syrups, plus whipped cream, graham cracker crumbles, fresh lime and a Key Lime Pie HI-CHEW garnish. The HI-CHEW x FiiZ collaboration marks HI-CHEW's debut in the beverage space, and the Orange Creamsicle Drink and the Frozen Key Lime Pie Drink are exclusively available at FiiZ locations nationwide from July 1st through August 31st. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 56% | Activity: 58% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Candy-branded Beverages:** Confectionery labels entering drinks signal whitespace for flavor licensing, edible garnishes and cross-category products that translate nostalgic candy profiles into premium beverage experiences. - **Dessert Dirty Sodas:** Creamy, carbonated dessert sodas are expanding the specialty drink menu with indulgent textures, layered toppings and multisensory formats that compete with milkshakes, mocktails and frozen treats. - **Limited-time Flavor Collabs:** Seasonal co-branded launches create scarcity-driven demand while giving consumer brands low-risk pathways to test new categories, regional audiences and experiential retail partnerships. ### Who This Affects Most - **Beverage:** Specialty soda concepts are gaining room for differentiation through dessert-inspired formulations, customizable add-ins and branded collaborations that elevate soft drinks beyond standard fountain offerings. - **Confectionery:** Candy makers are finding adjacent growth in beverage partnerships where recognizable flavors and chewable garnishes extend product identity into social, limited-edition consumption occasions. - **Quick-service Restaurants:** Fast-casual and specialty chains benefit from exclusive menu collaborations that turn drinks into destination products, strengthening traffic, social sharing and premium add-on potential. ## Related on Trend Hunter - [Protein Dirty Sodas](https://www.trendhunter.com/trends/pepsi-and-propud.md) - [Cafe-Branded Dirty Soda Menus](https://www.trendhunter.com/trends/aroma-joes-dirty-soda.md) - [Custard Cream Sodas](https://www.trendhunter.com/trends/freddys-bevies.md) - [Dirty Soda-Inspired Lemonades](https://www.trendhunter.com/trends/dirty-sodainspired-lemonades.md) - [Dirty Soda Syrups](https://www.trendhunter.com/trends/mixly-dirty-soda-syrups.md) - [Functional Dirty Sodas](https://www.trendhunter.com/trends/slice-soda-dirty-soda.md) - [Creamy Soda Menus](https://www.trendhunter.com/trends/dirty-soda-lineup.md) - [Cream-Topped Craft Sodas](https://www.trendhunter.com/trends/summer-craft-sodas.md) - [Elevated Cafe Dirty Sodas](https://www.trendhunter.com/trends/scooters-coffee-dirty-soda.md)