# Candy-Inspired In-Game Experiences HI-CHEW Returns to Fortnite with New Games and Brand Mascot By Debra John | Published 2024-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-returns-to-fortnite References: [globenewswire](https://www.globenewswire.com/news-release/2024/11/18/2982851/0/en/HI-CHEW-Returns-to-Fortnite-With-Limited-Time-Games-Collectibles-and-New-Mascot-Chewbie.html) & [superleague](https://www.superleague.com/1)  [HI-CHEW](https://www.trendhunter.com/trends/the-hichew-getaway) returns to [Fortnite](https://www.trendhunter.com/trends/mentos-fizzookas-rocket) for a second year, bringing exclusive in-game experiences featuring its popular flavors and newly introduced mascot, 'Chewbie.' This collaboration "offers players three custom mini-games: HI-CHEW Hoppers, Color Switch, and Spin Cycle," each designed to provide unique challenges and highlight the brand’s identity. In HI-CHEW Hoppers, players race through a course filled with oversized fruit-themed props and branded packaging, using 'HI-CHEW Harpoon Guns' to slow competitors and reach the 'HI-CHEW Crown.' Color Switch challenges participants to move quickly to the correct block among 49 options to avoid elimination, with Chewbie acting as the game master and HI-CHEW branding throughout the arena. Spin Cycle reimagines a [popular Fortnite mini-game](https://www.trendhunter.com/trends/ceo-minigames), placing players in a rotating arena filled with HI-CHEW-inspired obstacles based on the 'Original Mix.' The custom HI-CHEW content is available to Fortnite players from November 18 through December 15. Image Credit: HI-CHEW x Fortnite ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 91% | Activity: 79% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded In-game Mini-games:** Creating tailor-made mini-games within established video games provides brands with a fresh avenue to deeply engage with a dedicated player base. - **Mascot-driven Engagement:** Incorporating brand mascots into in-game experiences helps create a memorable and immersive branding initiative, fostering a stronger connection with consumers. - **Themed Virtual Obstacles:** Using game-themed obstacles that reflect the brand’s products enhances the interaction quality and memorability for players, transforming advertising into an engaging experience. ### Who This Affects Most - **Video Game Advertising:** Integrating brand experiences into popular games enables companies to tap into a massive and engaged audience in a novel and interactive manner. - **Confectionery Marketing:** Innovative marketing collaborations with video game platforms can make sweet treats relevant to new demographics and diverse consumer segments. - **Character Licensing:** Leveraging brand mascots for in-game content can create new revenue streams by expanding character usage beyond traditional advertising mediums. ## Related on Trend Hunter - [Candy-Colored Branded Mini-Games](https://www.trendhunter.com/trends/hichew-x-fortnite.md) - [Candy-Filled Gaming Experiences](https://www.trendhunter.com/trends/candy-filled-gaming.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Candy-Branded Video Game Partnerships](https://www.trendhunter.com/trends/mentos-fizzookas-rocket.md) - [Fun-Loving Mascots](https://www.trendhunter.com/trends/chewbie.md) - [Game-Focused Sour Gummies](https://www.trendhunter.com/trends/halo-infinite-1.md)