# Reimagined Fruity Frozen Treats HI-CHEW POP is a San Francisco Costco Exclusive By Debra John | Published 2025-04-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-pop References: [countries.hi-chew](https://www.countries.hi-chew.com/11) & [instagram](https://www.instagram.com/hichewusa11)  HI-CHEW, a brand recognized for its [chewy fruit-flavored candies](https://www.trendhunter.com/trends/hichew-easter-mystery-mix), has introduced a new frozen product format for the warmer season. Specifically, the product, 'HI-CHEW POP,' is currently available exclusively at select [Costco](https://www.trendhunter.com/trends/jonnypops-organic-sour-minis) locations in the San Francisco Bay Area, offered for a limited time while supplies last. In terms of composition, HI-CHEW POP is available in two flavors, 'Grape' and 'Strawberry,' and retains the brand’s characteristic double-layered structure. Each piece includes a center with a smooth texture, surrounded by a flavored exterior. By offering this [frozen format](https://www.trendhunter.com/trends/rowntrees-ice-lollies), the brand provides a different way for consumers to experience its products, presenting a chilled alternative to the traditional chewlets. Overall, HI-CHEW POP represents an extension of the brand’s existing product range and is positioned as a seasonal offering intended to align with changing consumer preferences during warmer weather. Image Credit: HI-CHEW ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 78% | Activity: 85% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Frozen Fruit Treats:** The introduction of HI-CHEW POP highlights a growing trend in seasonal frozen fruit treats, offering consumers refreshing options that align with seasonal preferences. - **Exclusive Retail Collaborations:** The exclusive availability of HI-CHEW POP at select Costco locations exemplifies a trend towards strategic retail collaborations to create a sense of urgency and exclusivity. - **Flavor Innovation in Desserts:** With its unique double-layered flavors, the frozen dessert sector is seeing innovative flavor combinations designed to enhance consumer sensory experiences. ### Sectors Adopting This - **Confectionery:** The confectionery industry is expanding with innovations that transform traditional candy formats into frozen alternatives, meeting diverse consumer preferences. - **Retail Distribution:** In retail distribution, brands are pursuing exclusive partnerships with major retailers to reach targeted demographics and increase product visibility. - **Frozen Dessert:** Frozen dessert manufacturers are exploring novel product formats that merge traditional confectionery qualities with frosty textures for seasonal appeal. ## Related on Trend Hunter - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md) - [Citrusy Candy Frozen Yogurts](https://www.trendhunter.com/trends/hichew-grapefruit-frozen-yogurt.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Dessert-Inspired Candy Experiences](https://www.trendhunter.com/trends/hichew-dessert-mix-experience.md) - [Gummy-Style Candy Chews](https://www.trendhunter.com/trends/hichew-gummies.md) - [Infused Chewable Candy Products](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix.md)