# Dual-Flavor Candy Chews HI-CHEW® Lychee & Raspberry is Launching in the US This Month By Michael Hemsworth | Published 2026-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-lychee-raspberry References: [foodbev](https://www.foodbev.com/news/hi-chew-launches-first-dual-flavour-stick-with-lychee-raspberry-combination)  [HI-CHEW®](https://www.trendhunter.com/trends/tropical-candy) Lychee & Raspberry is a new addition to the brand's portfolio as its first [dual-flavor stick pack](https://www.trendhunter.com/trends/skittles-flavour-flip) that responds to the popularity of globally inspired flavor experiences amongst US consumers. The candy features a two-in-one chew composition that has a raspberry-flavored outer layer that will reveal a lychee-flavored center upon being chewed. The flavor experience blends the tartness of raspberry with the sweetness of lychee to achieve a balanced profile, while also featuring the products signature chewy texture. The candy is arriving alongside a refreshed packaging design that prioritizes brighter graphics and visibility to catch the eye of shoppers. President and CEO of [Morinaga America](https://www.trendhunter.com/trends/hichew-gummies) Teruhiro Kawabe commented on the HI-CHEW® Lychee & Raspberry candy saying, "By pairing the internationally beloved lychee fruit with the familiar raspberry profile, this new stick offers the perfect treat for those seeking adventurous, non-traditional candy flavours." ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 78% | Activity: 70% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dual-flavor Layered Confections:** Combining distinct outer and inner flavor layers creates new sensory journeys that can redefine product segmentation and premiumization within the sweets market. - **Globally Inspired Flavor Profiles:** Increasing consumer appetite for international tastes opens pathways for incorporating exotic fruit notes and cross-cultural pairings into mainstream offerings. - **Shelf-forward Packaging Design:** Brighter, visibility-focused graphics and form factors that emphasize product story can shift impulse purchase dynamics and brand discoverability at retail. ### Where This Applies - **Confectionery Manufacturing:** Advances in layering techniques and texture control present opportunities to create novel chew structures and hybrid candy formats that distinguish product lines. - **Grocery and Convenience Retail:** Merchandising strategies that spotlight culturally diverse flavors and eye-catching packaging have the potential to change assortment decisions and impulse sales performance. - **Flavor Development and Food Tech:** Novel extraction methods and flavor encapsulation innovations could enable stable, multi-phase taste releases and extend the range of delicate, exotic flavor inclusions. ## Related on Trend Hunter - [Commemorative Candy Brand Capsules](https://www.trendhunter.com/trends/hichew-celebrates-50-years.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md) - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Candy-Colored Branded Mini-Games](https://www.trendhunter.com/trends/hichew-x-fortnite.md) - [Mystery Easter Candies](https://www.trendhunter.com/trends/hichew-easter-mystery-mix.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Citrusy Candy Frozen Yogurts](https://www.trendhunter.com/trends/hichew-grapefruit-frozen-yogurt.md) - [Strawberry Flavored Candy Apparel](https://www.trendhunter.com/trends/hichew-x-lonely-ghost.md)