# Tropical Kiwi Candies Hi-Chew Kiwi is the Newest Flavor from the Japanese Candy Company By Joey Haar | Published 2017-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-kiwi References: [hi-chew](https://hi-chew.com/products/) In the midst of winter, the new Hi-Chew Kiwi flavor is a great way to keep thoughts of tropical summers dancing in one's head. The [Japanese candy brand](https://www.trendhunter.com/trends/hichew-celebrates-50-years) with those signature, [chewy treats](https://www.trendhunter.com/trends/hichews-blue-raspberry) has recently released a new flavor that mimics both the flavor and experience of eating a ripe, fresh kiwi. The Hi-Chew Kiwi flavor is about more than just taste. Though made from [real fruit juices and purees](https://www.trendhunter.com/trends/swizzels-refreshers-tropical) (giving it the same vibrant color as the unique tropical fruit,) what's most unique about Hi-Chew Kiwi is its texture. Each of the chews are filled with real chia seeds that have the look and texture of kiwi seeds. So, while eating a Hi-Chew Kiwi candy, consumers get a close approximation of the real experience of digging into a kiwi on a summer afternoon — a much needed respite in the middle of February. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-flavored Candies:** Opportunity for candy companies to develop innovative flavors that mimic the taste and texture of various fruits. - **Natural Ingredients:** Chance to create candies using real fruit juices and purees, catering to consumer preferences for natural and healthier options. - **Textural Enhancements:** Potential for incorporating unique textures, like chia seeds, into candies to enhance the eating experience. ### Where This Applies - **Candy Manufacturing:** Candy companies can explore new flavor combinations and textures to differentiate their products and attract consumers. - **Confectionery Retail:** Retailers can capitalize on the trend of natural candies by offering a wide variety of fruit-flavored options. - **Health Food Stores:** Opportunity for health food stores to market and sell natural candies with real fruit ingredients, appealing to health-conscious customers. ## Related on Trend Hunter - [Flavor-Free Candy Chews](https://www.trendhunter.com/trends/hichew-just-as-it-is-flavor.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Gummy-Style Candy Chews](https://www.trendhunter.com/trends/hichew-gummies.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Chewy Reduced Sugar Candies](https://www.trendhunter.com/trends/hichew-reduced-sugar.md) - [Infused Chewable Candy Products](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md)