# Citrusy Candy Frozen Yogurts The HI-CHEW Grapefruit Frozen Yogurt is Only at Menchie's By Michael Hemsworth | Published 2026-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-grapefruit-frozen-yogurt References: [source86](https://source86.com/hi-chew-grapefruit-frozen-yogurt/) & [menchies](https://www.menchies.com/)  The [HI-CHEW](https://www.trendhunter.com/trends/hichew-key-lime-pie) Grapefruit frozen yogurt has been added to the menu at Menchie's as a seasonal flavor that's positioned as perfect for satisfying consumers as we transition from winter to spring. The frozen yogurt flavor boasts a citrus-forward flavor that's inspired by the [HI-CHEW Sweet & Sour Mix](https://www.trendhunter.com/trends/hichew-returns-to-fortnite) grapefruit flavor, which is sweet, sour and tangy. This pairs well with the brand's signature frozen yogurt recipe, while also being free from a variety of ingredients including high fructose corn syrup, artificial colors and dairy fat. The HI-CHEW Grapefruit frozen yogurt at Menchie's is available now through the end of March and comes as a strategic partnership for both brands. [Morinaga America](https://www.trendhunter.com/trends/hichew-lychee-raspberry), manufacturer of HI-CHEW, is able to extend its flavor formats beyond candy, while Menchie's is able to leverage the candy's brand prowess and also test consumer response to a tangier flavor profile. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 26% | Activity: 32% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Crossover Brand-flavored Foods:** Extending iconic candy flavors into other food formats creates recognizable, nostalgia-driven products that broaden brand presence and test flavor acceptance beyond traditional categories. - **Seasonal Limited-edition Flavors:** Time-limited, seasonally aligned offerings drive urgency and allow rapid consumer feedback on experimental taste profiles tied to calendar transitions. - **Clean-label Indulgence:** Indulgent treats marketed without high fructose corn syrup, artificial colors, or dairy fat appeal to health-conscious consumers seeking perceived better-for-you dessert options. ### Where This Applies - **Frozen Dessert Retailers:** Collaborations with well-known confectionery brands enable retailers to refresh menus, attract new customers, and trial bolder flavor profiles with limited supply risk. - **Confectionery Manufacturers:** Candy makers expanding flavor IP into adjacent product categories can extend brand relevance and create incremental revenue streams outside packaged confections. - **Food-service Partnerships:** Co-branded offerings between manufacturers and service operators facilitate shared marketing lift and fast-market testing of novel flavor concepts in real-world settings. ## Related on Trend Hunter - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md) - [Chewy Blue Raspberry Candies](https://www.trendhunter.com/trends/hichews-blue-raspberry.md) - [Limited-Time Yuzu-Flavored Frozen Yogurt](https://www.trendhunter.com/trends/yuzu-meringue.md) - [Mystery Easter Candies](https://www.trendhunter.com/trends/hichew-easter-mystery-mix.md) - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md)