# Candy-Inspired Frozen Yogurts The Hi-Chew Frozen Yogurts are Available at Menchie's By Michael Hemsworth | Published 2020-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-frozen-yogurts References: [brandeating](https://www.brandeating.com/2020/08/hi-chew-partners-with-menchies-for-new-hi-chew-tropical-smoothie.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+BrandEatingFoodReviewsFoodNewsAndFoodRecipes) & [hi-chew](https://www.hi-chew.com) The Hi-Chew frozen yogurts have been announced as a new collaboration offering between the iconic candy brand and frozen yogurt brand [Menchie's](https://www.trendhunter.com/trends/hichew-grapefruit-frozen-yogurt) for consumers to try out this summer. The partnership comes as the second one struck between the two brands, and includes the new Hi-Chew Passionfruit and the Hi-Chew Mango. Both these flavors can be swirled together to create the Hi-Chew Tropical [Smoothie](https://www.trendhunter.com/trends/spa-weekend-whirld-smoothie), which is sure to delight avid fans of the namesake candies of the same name. The Hi-Chew frozen yogurts are available at participating locations nationwide now for a limited-time only and come as one of a growing number of collaboration food products to offer consumers an alternative way to enjoy their favorite flavors. The previous partnership saw the Hi-Chew Dragon [Fruit](https://www.trendhunter.com/trends/passion-fruit-guava-bars) frozen yogurt created, which was first observed last summer. Image Credit: Hi-Chew ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collaboration Food Products:** The collaboration between Hi-Chew and Menchie's to create frozen yogurts opens up opportunities for other brands to collaborate and offer unique food products. - **Limited-time Offerings:** The availability of Hi-Chew frozen yogurts for a limited-time only highlights the trend of offering exclusive and seasonal food options to create a sense of urgency and excitement among consumers. - **Flavor Fusion:** The creation of the Hi-Chew Tropical Smoothie by swirling together Passionfruit and Mango flavors showcases the trend of combining different flavors to create unique taste experiences. ### Where This Applies - **Frozen Yogurt Industry:** The collaboration between Hi-Chew and Menchie's opens up opportunities for other frozen yogurt brands to partner with popular candy brands and create innovative flavor options. - **Candy Industry:** The success of Hi-Chew frozen yogurts highlights the potential for candy brands to expand their product offerings by collaborating with frozen yogurt brands, reaching a wider audience. - **Food and Beverage Industry:** The popularity of collaboration food products like Hi-Chew frozen yogurts indicates the potential for the food and beverage industry to explore unique flavor combinations and partnerships to attract customers. ## Related on Trend Hunter - [Sherbet-Flavored Frozen Yogurts](https://www.trendhunter.com/trends/hichew-rainbow-sherbet-frozen-yogurt.md) - [Collaboration Candy Frozen Yogurts](https://www.trendhunter.com/trends/hichew-key-lime-pie.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Chewy Reduced Sugar Candies](https://www.trendhunter.com/trends/hichew-reduced-sugar.md) - [Dessert-Inspired Candy Experiences](https://www.trendhunter.com/trends/hichew-dessert-mix-experience.md)