# Colorful Candy Getaways The HI-CHEW Fantasy House Was Inspired by Fruity, Chewy Candy Flavors By Laura McQuarrie | Published 2022-05-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hichew-fantasy-house References: [prnewswire](https://www.prnewswire.com/news-releases/win-a-fantasy-weekend-of-your-dreams-thanks-to-hi-chew-301528105.html)  HI-CHEW recently gave its fans the chance to live the sweet life and experience an unforgettable two-night stay at the [HI-CHEW Fantasy House](https://www.trendhunter.com/trends/the-hichew-getaway) in sunny Palm Springs, California. June is National Candy Month and for the occasion, the brand turned a three-bedroom, three-bathroom destination into the perfect place for a weekend getaway. The sweepstakes from the fruity and chewy candy brand coincided with the launch of the brand-new HI-CHEW Fantasy Mix with Rainbow Sherbet, Blue Hawaii, and Blue Raspberry flavors. Each room captures the feeling of the most requested HI-CHEW flavors from customers; while the [Blue Raspberry Room](https://www.trendhunter.com/trends/hichews-blue-raspberry) is whimsical and sweet, the Rainbow Sherbet room "highlights the magic of color," and the Blue Hawaii room invites guests to step into the tropics. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Candy-inspired Getaways:** The success of HI-CHEW's Fantasy House promotion demonstrates an opportunity for other candy brands to create immersive and unique experiences for consumers, creating buzz and word-of-mouth marketing. - **Experience-based Sweepstakes:** As seen with the HI-CHEW promotion, combining a new product launch with an experiential sweepstakes can increase engagement and excitement among consumers, leading to increased brand loyalty and purchase intent. - **Colorful and Whimsical Decor:** The thematic rooms in HI-CHEW's Fantasy House point towards an opportunity for interior design companies to create colorful, playful and whimsical decor, particularly for vacation rentals and short-term accommodations. ### Who This Affects Most - **Candy Manufacturing:** By offering unique and immersive candy experiences, such as HI-CHEW's Fantasy House, candy manufacturers have an opportunity to solidify their brand image and differentiate themselves in a competitive market. - **Hospitality and Tourism:** Through partnerships with experiential brands, hospitality and tourism companies can offer guests unique and immersive experiences, resulting in greater customer satisfaction, repeat business and positive online reviews. - **Interior Design:** The success and popularity of HI-CHEW's Fantasy House suggests that there is a growing market for interior design companies to create themed, colorful, and unique spaces for vacation rentals and short-term accommodations. ## Related on Trend Hunter - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Dessert-Inspired Candy Experiences](https://www.trendhunter.com/trends/hichew-dessert-mix-experience.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md)