# Revived 80s Cartoon Drinks Hi-C Ecto Cooler is Coming Back for a Limited Time Only By Michael Hemsworth | Published 2021-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hicectocooler References: [chewboom](https://www.chewboom.com/2021/11/15/coca-cola-is-bringing-back-the-hi-c%E2%80%AFecto%E2%80%AFcooler-in-celebration-of-ghostbusters-afterlife/) & [coca-colacompany](https://www.coca-colacompany.com)  The Hi-C Ecto Cooler is being brought back by [Coca-Cola](https://www.trendhunter.com/trends/starlight-coke) to provide avid [Ghostbusters fans](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection) with a way to relive their childhood with a familiar refreshment. The drink is being brought back to celebrate the upcoming release of Ghostbusters: Afterlife that is set to hit theaters in the US starting November 19, 2021 and comes in 12-ounce bottles for the first time ever. The drink isn't being launched for sale, but will rather be potentially provided to lucky fans who follow the brand on [Twitter](https://www.trendhunter.com/trends/what-the-fanta-1) (@DrinkHiC) and engage with it. The Hi-C Ecto Cooler is achieved with a mixture of tangerine and orange flavors with a hint of slime in the mix, and contains 10% fruit fruit in every serving. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Products:** Brands can revive popular products from the past to appeal to consumers' feelings of nostalgia, creating marketing opportunities to ride the wave of previous successes. - **Limited-edition Beverages:** Creating limited time beverages with a nostalgic vibe, such as Hi-C Ecto Cooler, can drive interest and excitement among fans, creating buzz and potential sales opportunities. - **Collaborative Promotions:** Partnering with a popular movie or television franchise, like Ghostbusters, can create mutually beneficial promotional opportunities and provide fans with a deeper connection to the brand and product. ### Where This Applies - **Beverage Industry:** Reviving nostalgic drinks can provide an opportunity for beverage companies to tap into consumers' emotional connections to familiar flavors and create a unique marketing campaign around a limited-edition product. - **Entertainment Industry:** Partnering with brands to cross-promote products with popular franchises, like Ghostbusters, can provide marketing opportunities and deepen fans' engagement with the films or shows they love. - **Food and Beverage Marketing:** Creating marketing campaigns around limited-edition, nostalgia-driven products can create buzz and excitement among fans and consumers, generating potential sales opportunities and a deeper connection to the brand. ## Related on Trend Hunter - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Neon Green Slushie Drinks](https://www.trendhunter.com/trends/slimers-green-apple.md) - [Ghoulish Theater-Only Refreshments](https://www.trendhunter.com/trends/fanta-haunted-apple-icee.md) - [80s Energy Drinks](https://www.trendhunter.com/trends/jolt-cola-energy-drink.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [Retro Sports Drink Revivals](https://www.trendhunter.com/trends/gatorade-3.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md) - [Ready-to-Drink Hydration Product](https://www.trendhunter.com/trends/ghost-hydration.md)