# Glamorous Fitness Photography The HIC et NUNC! Series Introduces Elegance to Workout Attire By Meghan Young | Published 2011-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hic-et-nunc References: [behance.net](http://www.behance.net/gallery/HIC-et-NUNC/1273483) & [ayakovlev.photodom](http://ayakovlev.photodom.com) Many might be "working on their fitness" as Fergie would put it, but that doesn't mean gym-goers have to sacrifice glamor according to the standards set by the HIC et NUNC! photo series. This shoot is so refined and elegant, it's hard to imagine these ladies breaking a sweat in their [jeweled bikinis](https://www.trendhunter.com/trends/pent-x-swarovski) and fishnet stockings. Of course, the HIC et NUNC! photo series is simply an exaggeration of possible [gym-rat styles](https://www.trendhunter.com/trends/onyx-collection), unless you are Lady Gaga, who continues to wear overly interesting outfits even for a [quick workout session](https://www.trendhunter.com/trends/legendary-capsule-collection). Shot by the dynamic duo Andrey Yakovlev and Lili Aleeva, the HIC et NUNC! photo series also has a vintage vibe around it, making these captures irresistibly charming. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Glamorous Fitness Fashion:** Opportunity to innovate with stylish and functional workout attire. - **Vintage-inspired Fitness Photography:** Opportunity to create captivating and nostalgic visuals for fitness marketing. - **Luxury Fitness Experiences:** Opportunity to cater to high-end clientele with exclusive workout programs and amenities. ### Sectors Adopting This - **Fitness Apparel:** Innovative activewear brands can capitalize on the demand for stylish and functional gym attire. - **Fitness Photography:** Professionals can offer unique and creative fitness shoots to clients looking for standout visuals. - **Luxury Fitness Clubs:** Upscale fitness facilities can attract high-end clientele and offer exclusive workout experiences. ## Related on Trend Hunter - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md) - [Luxury Home Gym Equipment](https://www.trendhunter.com/trends/luxury-home-gym.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Luxury Dumbbells Collections](https://www.trendhunter.com/trends/pent-x-swarovski.md)