# Nostalgic Drink Releases The Hi-C Ecto Cooler Makes a Comeback for the 'Ghostbusters' Reboot By Meghan Young | Published 2016-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hic-ecto-cooler References: [hypebeast](http://hypebeast.com/2016/4/hi-c-ecto-cooler-ghostbusters-2016) & [cokesolutions](http://www.cokesolutions.com/OurProducts/Pages/Site) Fans of The Real Ghostbusters cartoon, which aired back in the 1980s, may remember the Hi-C Ecto Cooler. This drink was a neon green Slimer-inspired version of Hi-C’s OG fruit drink that actually stayed on grocery store shelves until 2001. Well, it's making a big comeback in anticipation of the [Ghostbusters reboot](https://www.trendhunter.com/trends/witchs-brew-energy) starring an all-female cast. The Hi-C Ecto Cooler may be colored green but it tastes like orange. Hitting shops in 10-packs of 6-ounce [juice boxes](https://www.trendhunter.com/trends/caprisun-halloween-pouches) and both 6- and 12-packs of 11.5-ounce cans, people will be able to cheers to the reboot in appropriate style. The idea of [nostalgic marketing](https://www.trendhunter.com/trends/nostalgic-snacks) has been hugely successful. Not only do people who lived in the original era love it, but younger generations also have a deep appreciation for such pop culture staples. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Marketing:** Using nostalgia to market products from the past to appeal to both older and younger generations. - **Limited Edition Revivals:** Bringing back discontinued products in limited quantities to cater to fans and create hype. - **Pop Culture Resurgence:** The resurgence of iconic pop culture brands and products for new generations to enjoy. ### Where This Applies - **Beverage:** Offering limited edition revivals of nostalgic drinks to capitalize on the trend of nostalgia in marketing. - **Entertainment:** Partnering with nostalgic drink releases to promote and enhance the immersive experience of movie and TV reboots. - **Retail:** Creating exclusive collaborations with nostalgic brands to attract customers and generate sales in a competitive market. ## Related on Trend Hunter - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Neon Green Slushie Drinks](https://www.trendhunter.com/trends/slimers-green-apple.md) - [Retro Sports Drink Revivals](https://www.trendhunter.com/trends/gatorade-3.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [90s-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/orange-hooch.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [80s Energy Drinks](https://www.trendhunter.com/trends/jolt-cola-energy-drink.md) - [Ghoulish Theater-Only Refreshments](https://www.trendhunter.com/trends/fanta-haunted-apple-icee.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md)