# Fruit-Forward Fast-Acting Hemp Drinks Azuca and ButACake Collaborated for the Hibiscus Cherry Fizz By Michael Hemsworth | Published 2025-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hibiscus-cherry-fizz References: [preparedfoods](https://www.preparedfoods.com/articles/130676-butacake-azuca-debut-hemp-rtd-beverage-collab) & [azuca.co](https://azuca.co)  Azuca and ButACake have announced the new Hibiscus Cherry Fizz ready-to-drink (RTD) hemp beverage as a flavorful way for consumers to enjoy the benefits of cannabis. The drink makes use of Azuca's TiME INFUSION process and also features the RTD ACTiVATOR, and boasts 10mg of THC in the mix that will offer a flavorful, pleasant experience for consumers. The refreshment will make its formal debut at the Hemp Beverage Expo in Atlanta, Georgia with sampling slated to take place to give patrons a try of the hemp-derived drink. ButACake Founder Matha Figaro spoke on the Hibiscus Cherry Fizz from Azuca and ButACake saying, "It’s an honor to work with a partner like Azuca that not only innovates with intention, but also uplifts equity and representation along the way. This collab is just the beginning of how we’ll expand ButACake’s flavor-first vision into new product categories.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 64% | Activity: 68% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Hemp Beverages:** Combining fruit flavors with hemp-derived ingredients offers a novel way to appeal to health-conscious consumers seeking alternative beverage options. - **Fast-acting Cannabis Products:** Innovations like TiME INFUSION and RTD ACTiVATOR enable rapid onset of effects, catering to consumers who desire immediate gratification from cannabis consumption. - **Collaborative Product Development:** Partnerships between companies like Azuca and ButACake can drive innovation and diversification within niche markets by pooling expertise and resources. ### Sectors Adopting This - **Cannabis-infused Beverages:** The emergence of beverages like the Hibiscus Cherry Fizz demonstrates the potential for growth in the sector with flavor-forward offerings. - **Ready-to-drink Market:** The expansion of RTD options infused with novel ingredients like THC reflects a shift toward convenient, on-the-go consumption solutions. - **Health and Wellness:** Hemp beverages align with the increasing consumer focus on wellness by providing functional benefits in an accessible format. ## Related on Trend Hunter - [Rapid Onset Cannabis Drinks](https://www.trendhunter.com/trends/butacake-cherry-hibiscus-elixir.md) - [Cannabis-Infused Sparkling Beverages](https://www.trendhunter.com/trends/cannabis-infused-sparkling-beverage.md) - [Fruit-Forward Hemp-Infused Drinks](https://www.trendhunter.com/trends/fuzzy-bones-thc-beverage.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md) - [Social-Friendly Cannabis Refreshments](https://www.trendhunter.com/trends/fizzy-janes-and-happy-flowers.md) - [Social Low-Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md)