# Ombre Hibiscus Berry Drinks The Coffee Bean & Tea Leaf Has a New Hibiscus Berries Sunrise Drink By Katherine Pendrill | Published 2022-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hibiscus-berries-sunrise References: [chewboom](https://www.chewboom.com/2022/09/22/the-coffee-bean-tea-leaf-pours-new-hibiscus-berries-sunrise/) & [coffeebean](https://www.coffeebean.com/blog/our-tea/introducing-hibiscus-berry-sunrise)  Summer may be over, but The Coffee Bean & Tea Leaf is giving consumers one last hurrah with its new Hibiscus Berries Sunrise drink. The latest limited time [layered beverage](https://www.trendhunter.com/trends/layered-lattes) from the brand, the new Hibiscus Berries Sunrise is as eye-catching as it is delicious. The colorful new drink starts with Swedish Berries Iced Tea, which is then layered with lemonade syrup to create a vibrant drink with the ruby red hue of hibiscus flowers. As The Coffee Bean & Tea Leaf describes the new beverage online, "It's a refreshing, [caffeine-free beverage](https://www.trendhunter.com/trends/sweet-cherry-iced-tea) that will delight the tastebuds." If you're looking for a drink that lets you hang on to that last bit of summer, the new Hibiscus Berries Sunrise is the perfect pick. Image Credit: The Coffee Bean & Tea Leaf ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 42% | Activity: 82% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Layered Beverages:** Opportunity for coffee and tea shops to create eye-catching, Instagrammable drinks by experimenting with different flavors and colors. - **Caffeine-free Beverages:** Increasing demand for non-caffeinated drinks presents an opportunity for beverage companies to create new, unique flavors that provide consumers with different options. - **Limited Time Offerings:** Creating a sense of urgency with limited time offerings helps to drive customer traffic and engagement, giving businesses an opportunity to cross-sell and upsell other products. ### Industries Being Reshaped - **Coffee and Tea Shops:** Coffee and tea shops can leverage the trend of layered beverages by experimenting with different ingredients and textures to create unique and Instagrammable drinks that appeal to consumers. - **Beverage Companies:** The growing demand for non-caffeinated alternatives presents an opportunity for beverage companies to introduce new unique flavors and capitalize on this trend through product innovation. - **Limited Time Offerings:** Companies across various industries can use the strategy of limited time offerings to create a sense of urgency and drive sales by offering exclusive or seasonal products to consumers. ## Related on Trend Hunter - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Refreshingly Exotic Cold Teas](https://www.trendhunter.com/trends/cold-brew-tea-flavors.md) - [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md) - [Fan Voting Cafe Drinks](https://www.trendhunter.com/trends/barista-creations.md) - [Magical Limited-Edition Iced Teas](https://www.trendhunter.com/trends/limitedtime-iced-teas.md) - [Springtime Horchata Beverages](https://www.trendhunter.com/trends/seasonal-spring-menu.md) - [Brown Sugar Boba Lattes](https://www.trendhunter.com/trends/summer-cafe-menu.md) - [Herbaceous Berry Cafe Drinks](https://www.trendhunter.com/trends/new-starbucks-drinks.md)