# Fancy Fitness Beverages The Hiballer Energy Drink is Made Using Sparkling Water By Jaime Neely | Published 2012-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hiballer-energy-drink References: [thedieline](http://www.thedieline.com/blog/2012/3/22/hiball-energy-drink.html) & [hiballer](http://www.hiballer.com/) Designed with the health-conscious and sophisticated consumer in mind, the Hiballer Energy Drink is an nutritious beverage made using [sparkling water](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water). Branded as a '[sparkling energy water](https://www.trendhunter.com/trends/como-no),' the Hiballer Energy Drink comes in six delicious flavors. Four of the flavors contain [zero calories and no sugar](https://www.trendhunter.com/trends/citrus-freeze), while the other two weigh in at 100 and boast organic properties. Packaged in a clean and simple design, each can features small bubbles that turn blue once the drink reaches a temperature of 45 degree Fahrenheit. This unique feature is made possible thanks to a technology known as thermochromatic ink. Available in refreshing flavors such as vanilla, grapefruit, wild berry, cranberry apple and lemon lime, the Hiballer Energy Drink is an ideal fitness/nutrition beverage option for the refined and body-conscious consumer. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Beverages:** Opportunity for disruptive innovation: Develop new drink formulations using natural ingredients that appeal to health-conscious consumers. - **Sparkling Energy Waters:** Opportunity for disruptive innovation: Create a line of carbonated energy drinks that provide a refreshing alternative to traditional energy drinks. - **Thermochromatic Packaging:** Opportunity for disruptive innovation: Explore the use of thermochromatic ink in packaging design to create interactive and visually engaging experiences for consumers. ### Sectors Adopting This - **Beverage:** Opportunity for disruptive innovation: Experiment with innovative flavor combinations and packaging designs to stand out in the crowded beverage industry. - **Fitness/nutrition:** Opportunity for disruptive innovation: Develop functional beverages with specific health benefits to cater to the growing fitness and nutrition market. - **Printing/packaging:** Opportunity for disruptive innovation: Create advanced packaging solutions using thermochromatic ink technology to enhance brand differentiation and consumer engagement. ## Related on Trend Hunter - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Blood Orange Seltzers](https://www.trendhunter.com/trends/hiball-energy-seltzer.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Replenishing Bubbly Beverages](https://www.trendhunter.com/trends/hint-sparkling-water.md) - [Hydrogen-Infused Health Drinks](https://www.trendhunter.com/trends/h2-beverages.md) - [Crisply Refreshing Energy Drinks](https://www.trendhunter.com/trends/sparkling-energy-blue-glacier.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Elegant Energy Drinks](https://www.trendhunter.com/trends/strawberry-champagne-energy-drink.md)