# Functional Clean Energy Refreshments Hi*Ball Sparkling Energy Water Drinks Come in Four Flavors By Michael Hemsworth | Published 2026-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hiball-sparkling-energy-water References: [grocerygazette](https://www.grocerygazette.co.uk/2026/06/18/tilray-launches-clean-energy-drink-brand-hiball/) & [tilray](https://www.tilray.com)  The Hi*Ball sparkling energy water beverage range has been debuted by [Tilray Brands](https://www.trendhunter.com/trends/sparkling-energy-seltzer) as a series of functional refreshments that target the [alt energy category](https://www.trendhunter.com/trends/celsius-energy-drinks) and coffee market. The beverages are positioned as a healthier alternative to traditional energy drinks as well as coffee-based options and feature no sugar, calories or artificial sweeteners. The drinks have [effervescent profiles](https://www.trendhunter.com/trends/fizzy-refreshers) with a modest 100mg of caffeine alongside vitamins, guarana and ginseng for a more holistic approach to energy boosting. The drinks come in four flavors including Wild Berry, Peach, Vanilla and Lemon Lime, which are arriving in the UK in 330ml cans for £1.90 each. President, International, Tilray Brands Rajnish Ohri spoke on the Hi*Ball sparkling energy water beverage range saying, "Hi*Ball’s launch in the UK is more than a market entry; it reflects where the energy category is headed. Consumers are moving beyond legacy energy drinks in search of options that deliver refreshment, functionality, and convenience in a cleaner, more modern format." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 56% | Activity: 58% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean Energy Hydration:** Sugar-free sparkling waters with caffeine and botanicals are reshaping energy consumption by merging hydration cues with performance benefits in a more everyday format. - **Coffee Alternative Beverages:** As consumers seek convenient energy without the rituals or bitterness of coffee, functional canned drinks create new space for portable morning and afternoon routines. - **Botanical Caffeine Blends:** Formulations featuring guarana, ginseng and vitamins signal a shift toward multi-ingredient energy systems that feel more holistic than conventional stimulant-heavy drinks. ### Who This Affects Most - **Functional Beverages:** The rise of zero-calorie energy waters expands premium beverage portfolios through products that combine refreshment, wellness positioning and convenience. - **Energy Drinks:** Legacy energy brands face pressure from cleaner sparkling formats that offer moderate caffeine levels and simplified ingredient narratives for health-conscious consumers. - **Retail Grocery:** Shelf-ready cans priced for mainstream access give grocers a stronger bridge between soft drinks, energy beverages and wellness-oriented impulse purchases. ## Related on Trend Hunter - [Crisply Refreshing Energy Drinks](https://www.trendhunter.com/trends/sparkling-energy-blue-glacier.md) - [Functional Sparkling Beverage Expansions](https://www.trendhunter.com/trends/chill-spritz.md) - [Functional Electrolyte Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-drinks.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Effervescent Athlete Drinks](https://www.trendhunter.com/trends/sparkling-sports-drink.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Slushie-Inspired Functional Energy Beverages](https://www.trendhunter.com/trends/lucky-energy1.md) - [Mocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/bloom-nutrition-shirley-temple.md)