# Image Search-Inspired Ads The Hi Viajes Campaign Encourages People to Take Tropical Trips By Meghan Young | Published 2012-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hi-viajes-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/hi-viajes-flickr-google/) & [publicis](http://www.publicis.com) While some people may try to convince themselves that looking at beautiful pictures of [tropical places](https://www.trendhunter.com/trends/where-theres-a-wyndham) will help them unwind or put off that next hot vacation, the Hi Viajes campaign shows that nothing can compare to the real thing. All a person does instead is torture themselves with photos that don't do the destination justice. The Hi Viajes campaign was created by [Publicis](https://www.trendhunter.com/trends/whats-in-my-vag), an ad agency based in Madrid, Spain. Art directed by Manu Mazzaro with creative direction by Alexandre Okada, the clever campaign was photographed by Paola Vianna. It shows an [image search page](https://www.trendhunter.com/trends/pinterest-autumnwinter) held on top of a tropical scene that peeks through where the images would be. The Hi Viajes campaign reads, “Nothing replaces a trip.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Virtual Reality Travel Experiences:** Disruptive innovation opportunity: Develop immersive virtual reality technology that allows people to explore destinations and experiences in a realistic and interactive way, providing an alternative to traditional image search. - **User-generated Content Marketing:** Disruptive innovation opportunity: Create platforms or campaigns that encourage travelers to share their authentic experiences and photos, showcasing the destination's true beauty and inspiring others to visit. - **Emotion-driven Advertising:** Disruptive innovation opportunity: Utilize emotional storytelling techniques in advertising campaigns that evoke a strong desire to experience the real thing instead of relying solely on images. ### Who This Affects Most - **Virtual Reality:** Disruptive innovation opportunity: Develop cutting-edge virtual reality hardware and software solutions to enhance travel experiences and revolutionize the way people explore destinations. - **Travel and Tourism:** Disruptive innovation opportunity: Integrate user-generated content and social media marketing strategies to create authentic and engaging travel campaigns that inspire wanderlust and drive bookings. - **Advertising and Marketing:** Disruptive innovation opportunity: Explore new advertising techniques that tap into human emotions and create a strong desire for real experiences, shifting away from traditional image-based advertising. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [AI Travel Photography](https://www.trendhunter.com/trends/epic-ai-travel-photos.md)