<!-- canonical: https://www.trendhunter.com/trends/hi-tech-t-shirts -->
<!-- robots: noindex -->

# Augmented Reality Zodiac Tees
Alive Animal Hi-Tech T-Shirts Turn You into a Zodiac Creature

By Laura McQuarrie | Published 2014-05-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/hi-tech-t-shirts
References: [kickstarter](https://www.kickstarter.com/projects/1440928661/alive-animals) & [imascono](http://imascono.com/)

Alive Animals are hi-tech t-shirts that were developed as part of a collaboration between Imascono AR Clothing and EnClaveChina. The partnership was inspired by it being the [Year of the Horse](https://www.trendhunter.com/trends/year-of-the-horse-ss26), which is said to be a good time for teamwork.

The [Chinese zodiac](https://www.trendhunter.com/trends/dior-x-kaws) inspiration is also carried through in the very fabric of the garments, which are printed with animals from the calendar. Once you've put on one of the shirts and have [downloaded the Imascono app](https://www.trendhunter.com/trends/inkstory), a friend will be able to look at you through a smartphone screen and see that your head has been replaced by an animation of that animal's head.

Alive Animals is hoping to raise $4,000 on [Kickstarter](https://www.kickstarter.com/projects/1440928661/alive-animals) over the next 20 days, which will help launch the production of these fun, living tees.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 29% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Augmented Reality Clothing:** There is an opportunity for businesses to explore the potential of integrating augmented reality technology into clothing, creating interactive and immersive experiences for consumers.
- **Collaborative Partnerships:** The partnership between Imascono AR Clothing and EnClaveChina showcases the potential for collaboration between tech companies and fashion brands to create innovative and unique products.
- **Personalized Apparel:** Alive Animals hi-tech t-shirts allow individuals to customize their appearance, offering a glimpse into the future of personalized fashion.

### Who This Affects Most

- **Fashion & Technology:** The fashion and technology industries can explore opportunities to merge traditional apparel with cutting-edge technology, enhancing the consumer experience and creating new market segments.
- **Mobile Applications:** The development of augmented reality clothing opens up opportunities for businesses to create mobile applications that integrate seamlessly with wearable tech, offering a new level of interactivity and engagement.
- **Crowdfunding Platforms:** The success of Alive Animals on Kickstarter highlights the potential for businesses in the crowdfunding industry to support and finance innovative projects that push the boundaries of traditional product concepts.

## Related on Trend Hunter

- [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md)
- [Chinese New Year Metaverses](https://www.trendhunter.com/trends/mcdonalds-hall-of-zodiacs.md)
- [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md)
- [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md)
- [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md)
- [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md)
- [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md)
- [Lunar Zodiac-Inspired Jewelry Charms](https://www.trendhunter.com/trends/zodiac-charms.md)
- [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md)