# Hi-Tech Dog Accessory Light-Up Leash By Alex Covert | Published 2007-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hi-tech-dog-accessory-light-up-leash References: [coolest-gadgets](http://www.coolest-gadgets.com/20071213/dogside-light-up-lead/) & [iwantoneofthose](http://iwantoneofthose.com/dogside-light-up-lead/index.html) We have seen all sorts of products this year that [light up](https://www.trendhunter.com/trends/intelligent-lighting-product), including water faucets, t-shirts, framed art, and bicycle tires. Now, you can add [dog leashes](https://www.trendhunter.com/trends/heel-roam-350) to the list. This [pet accessory](https://www.trendhunter.com/trends/biting-edge-1) has a switch in the handle that can be turned on continuously or in flash-mode. The blue light spirals around and down the leash. I didn't realize gadget geeks had time for pets... **Implications** - One of the best products a company or brand can invest in is a product that slightly alters an everyday item. By developing a commodity with novelty factor, companies and brands can capitalize on consumers looking to spice up their routine products. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Light-up Accessories:** Opportunity for companies to create light-up versions of everyday products to add novelty and excitement. - **Pet Tech:** Innovation in pet accessories, such as light-up leashes, to cater to tech-savvy pet owners. - **Novelty Products:** Increasing demand for products that offer unique and unconventional features to stand out in the market. ### Who This Affects Most - **Consumer Electronics:** Potential for introducing light-up features in various electronic devices, expanding the market for tech-driven products. - **Pet Supplies:** Growing market for innovative pet accessories that enhance the pet ownership experience and align with technology trends. - **Fashion and Lifestyle:** Incorporating light-up elements in apparel, accessories, and home decor items, catering to consumers seeking quirky and eye-catching products. ## Related on Trend Hunter - [Holographic Pet Accessories](https://www.trendhunter.com/trends/holographic-pet-accessories.md) - [Intuitive Intelligent Pet Leashes](https://www.trendhunter.com/trends/intelligent-pet-leash.md) - [Smart Retractable Leashes](https://www.trendhunter.com/trends/cocoleash.md) - [Illuminated Geolocation Pet Harnesses](https://www.trendhunter.com/trends/smart-dog-harness.md) - [Cross-Body Dog Leashes](https://www.trendhunter.com/trends/extra-long-leash.md) - [Multifunctional Customizable Dog Leashes](https://www.trendhunter.com/trends/nylon-leash.md) - [All-in-One Rotating Dog Leashes](https://www.trendhunter.com/trends/orbit-360-dog-leash.md) - [Rope-Inspired Dog Leashes](https://www.trendhunter.com/trends/rope-leash.md) - [Pet-Carrying Walking Aids](https://www.trendhunter.com/trends/walking-aid-innovaion.md)