# Digestive Wellness Cereals 'HI! Happy Inside' Makes Prebiotic, Probiotic & Fiber-Packed Cereals By Laura McQuarrie | Published 2018-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hi-happy-inside References: [prnewswire](https://www.prnewswire.com/news-releases/kellogg-debuts-new-hi-happy-inside-cereal-that-contains-the-power-of-3-in-1-300750145.html) & [gethappyinside](http://www.gethappyinside.com/) 'HI! Happy Inside' is a new cereal brand for digestive wellness from [Kellogg](https://www.trendhunter.com/trends/allbran-immune-care) that delivers products packed with prebiotics, probiotics and fiber. The [three-in-one cereals](https://www.trendhunter.com/trends/biokult-3in1-biotic-blend-gummies) are made with fruit, yogurt pieces and 100% whole grains, which are enriched with live bacteria, prebiotics to support good bacteria in the gut and fiber, an essential nutrient. HI! Happy Inside's product range includes a trio of flavors: Simply Strawberry, Bold Blueberry and Coconut Crunch. Although consumers have become familiar with the terms "prebiotics" and "probiotics" over the last few years, many people are still confused about they benefit the body. As Aleta Chase, Marketing Director for HI! Happy Inside, notes "This new cereal provides a proactive real food solution to people who want to incorporate more [prebiotics and probiotics](https://www.trendhunter.com/trends/your-flora-probiotic-line) into their diet." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Digestive Wellness:** Increased interest and demand for digestive wellness products, particularly those with prebiotics, probiotics and fiber. - **Prebiotics and Probiotics:** Growing awareness and understanding of the benefits of prebiotics and probiotics for gut health, leading to increased innovation in product development. - **Functional Cereals:** Rising popularity of functional foods that can fulfill health needs and provide added benefits, such as HI! Happy Inside's prebiotic, probiotic and fiber-packed cereals. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to create innovative offerings that prioritize digestive wellness, using prebiotics, probiotics and fiber. - **Nutraceuticals:** Opportunity for nutraceutical companies to develop new digestive health supplements containing prebiotics, probiotics and fiber. - **Retail:** Opportunity for retailers to expand their health and wellness product offerings and cater to consumer demand for digestive wellness products containing prebiotics, probiotics and fiber. ## Related on Trend Hunter - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Prebiotic Breakfast Mixes](https://www.trendhunter.com/trends/breakfast-oat.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Gut-Friendly Overnight Oats](https://www.trendhunter.com/trends/overnight-gut-oats.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Immunity-Supporting Cereal Products](https://www.trendhunter.com/trends/allbran-immune-care.md) - [Advanced Gut Health Yogurts](https://www.trendhunter.com/trends/activia-expert.md) - [Ultra-Personalized Granolas](https://www.trendhunter.com/trends/body-granola.md) - [Gut Heath-Boosting Meal Additives](https://www.trendhunter.com/trends/biotiful-gut-health-meal-booster.md)