# Hi-Def Hologram Fashion Show (Follow-up) Target Defines Future of Runways By jelalyn | Published 2007-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hi-def-hologram-fashion-show-target-defines-future-of-runways-follow-up References: [fashionwiredaily](http://www.fashionwiredaily.com/first_word/fashion/article.weml?id=1561) New York's Grand Terminal was transformed into a virtual fashion stage last November 6th and 7th. Using hi-def video projection featuring headless models, [Target](https://www.trendhunter.com/trends/target-soho-store) gave commuters a sneak preview of its latest collections from featured designers. Although it looked more like a theatrical show or music video than a typical fashion show, the world's first model-less fashion show did not fail to create a spectacle in the New York terminal. The revolutionary show is predicted to define the [future of hi-tech fashion shows](https://www.trendhunter.com/trends/fashion-week-fall-2024). Check out the much-awaited video of Target's [hologram fashion show](https://www.trendhunter.com/trends/holographic-spectacle). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Model-less Fashion Shows:** Adoption of hi-tech fashion shows without models as a new way of presenting high-end fashion brands. - **Hi-def Video Projection in Fashion Shows:** Inclusion of advanced hi-def projection of fashion designs in runway shows to create a ‘virtual runway’ experience. - **Virtual Fashion Spaces:** Creating digital fashion runways where attendees can view fashion shows in virtual environments and interact with it using virtual and augmented reality technologies. ### Industries Being Reshaped - **Fashion & Luxury Industry:** Integrating advanced technologies like augmented and virtual reality to create immersive fashion experiences and redefine traditional runway shows in the luxury fashion market. - **Event Industry:** Creating high-tech event solutions for clients in the fashion industry by integrating interactive experiences and advanced projection technologies. - **Media & Entertainment Industry:** Partnering with fashion brands to create immersive content like virtual fashion shows and editorial videos for consumers using advanced digital technologies. ## Related on Trend Hunter - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)