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# Melting High Tops
Ice Cream's Hi-Cut Drippy Sneakers are a Sweet Treat for Your Feet

By Michael Hines | Published 2010-08-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hi-cut-drippy-sneakers
References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/20/ice-cream-hi-cut-drippy-sneakers-fallwinter-2010/) & [bbcicecream.co.jp](http://www.bbcicecream.co.jp/blog/item/964.html)

Keep summer in your heart all year round with the Hi-Cut Drippy sneakers from Ice Cream. These [high-tops](https://www.trendhunter.com/trends/nm17) come in three colors and are dripping with style and flavor.

The Hi-Cut Drippy sneakers come in Navy, Charcoal, and Brown. These shoes combine original styling with a unique theme. I never thought I'd be interested in [melting ice cream kicks](https://www.trendhunter.com/trends/ground-up-and-hersey), but these are actually very cool. These shoes are only available in Tokyo for now, but you should be able to pick them up at any [Billionaire Boys](https://www.trendhunter.com/trends/to-do-list-collection) Club/Ice Cream store in the future.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 57% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Melting Footwear:** The trend of creating shoes with melting ice cream designs opens up opportunities for innovative and quirky footwear designs.
- **Food-inspired Fashion:** The trend of incorporating food themes into fashion creates opportunities for playful and eye-catching designs.
- **Limited Edition Collections:** The trend of releasing limited edition products, like the Hi-Cut Drippy sneakers, presents opportunities for brands to generate excitement and exclusivity among consumers.

### Where This Applies

- **Footwear:** The footwear industry can explore new materials and design approaches to create unique and attention-grabbing shoes based on food-inspired themes.
- **Fashion:** The fashion industry can experiment with unconventional designs that incorporate food elements to appeal to consumers seeking bold and distinctive clothing pieces.
- **Retail:** The retail industry can leverage limited edition collections to drive demand and create a sense of urgency, encouraging consumers to make purchases before items become unavailable.

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