# Unwrapped Bite-Sized Candies HI-CHEW Bites are New Bag-Packaged Candies from Morinaga & Company By Colin Smith | Published 2023-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hi-chew-bites References: [prnewswire](https://www.prnewswire.com/news-releases/bite-size-chew-big-fruit-flavor-introducing-new-hi-chew-bites-301747511.html?tc=eml_cleartime)  [Morinaga America](https://www.trendhunter.com/trends/hichew-reduced-sugar) announced '[HI-CHEW Bites](https://www.trendhunter.com/trends/hichew-bites-easter-eggs),' a new bite-sized candy sold in personal-sized snack bags. This is an all-new way for fans of the HI-CHEW brand to enjoy the brand's Chewlets chewable candies, as these were previously sold as one-off individually-wrapped candies. HI-CHEW Bites is poised as a grab-and-go snack perfect for on-the-road enjoyment or as a pack-in for a child's lunch. The snack is available in three flavors: Mango, Green Apple, and Strawberry, with each flavor retailing for the same cost. These are fan-favorite flavors across HI-CHEW's product line, effectively selling well as each type of candy. Customers can find the all-new HI-CHEW Bites at [7-Eleven](https://www.trendhunter.com/trends/sour-electric-crawlers) and Speedway stores across the United States beginning now at an SRP of $1.99, though this price may fluctuate based on each regional market. Image Credit: Morinaga America ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 71% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Personal-sized Snacks:** Opportunity for companies to repackage existing products in personal-sized snacking formats to meet the needs of on-the-go consumers. - **Bite-sized Candies:** Creating pre-packaged bite-sized versions of existing products can attract new customers and increase market share through convenience and portability. - **Popular Flavor Offerings:** Introducing additional flavor options using popular fan-favorite notable flavors can shape and boost the product line of existing snacks. ### Industries Being Reshaped - **Snack Food:** Snack food industry can take advantage of the growing demand for convenient, portable snack options, by innovating in new packaging formats and bite-sized products. - **Confectionery:** Candy companies can expand and create new markets by offering the same product in different and more convenient personal-sized formats. - **Convenience Stores:** Convenience stores can improve the experience of existing customers and attract new ones by stocking these personal-sized snack versions for on-the-go snacking. ## Related on Trend Hunter - [Chewy Egg-Packaged Easter Candies](https://www.trendhunter.com/trends/hichew-bites-easter-eggs.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Chewy Reduced Sugar Candies](https://www.trendhunter.com/trends/hichew-reduced-sugar.md) - [Gummy-Style Candy Chews](https://www.trendhunter.com/trends/hichew-gummies.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Infused Chewable Candy Products](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Branded D2C Candy Platforms](https://www.trendhunter.com/trends/hichew-shopping-experience.md)