# Football-Themed Entertainment Deals The hhgregg Big Game Deal Helps Prepare for Super Bowl LI By Joey Haar | Published 2017-02-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hhgregg-big-game-deal References: [eprretailnews](http://eprretailnews.com/2017/01/31/hhgregg-announces-super-sale-offering-on-tvs-home-audio-furniture-and-appliances-just-in-time-for-the-big-game-638475667/) & [hhgregg](http://www.hhgregg.com/tv-sales?intcmp=homepage-_-bannerLink_2-_-homepage) The hhgregg Big Game deal is a boon for consumers who've been on the fence about hosting a Super Bowl party. From now until the day before Super Bowl Sunday, consumers can get up to 40 percent off the price of televisions, 25 percent off major appliances, and 15 percent off all motion seating and recliners to help get the perfect entertainment space ready for Super Bowl LI. The Super Bowl is the biggest annual entertainment event of the year, making it the time of year that consumers are most concerned with a home entertainment upgrade. Though the timing is close to the Super Bowl itself, the hhgregg Big Game deal is an in-store-only offer, so consumers need not worry about delivery delays on an online purchase fouling up their Super Bowl LI experience. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Home Entertainment Upgrades:** Disruptive innovation opportunity: Develop new technology or features that enhance the home entertainment experience, such as virtual reality integration or voice-controlled smart TVs. - **In-store Only Offers:** Disruptive innovation opportunity: Create unique in-store experiences that leverage technology, such as interactive displays or personalized recommendations based on customer preferences. - **Event-specific Sales:** Disruptive innovation opportunity: Offer tailored sales and discounts for specific events or holidays, tapping into consumer demand during peak periods. ### Who This Affects Most - **Electronics Retail:** Disruptive innovation opportunity: Develop a seamless omni-channel strategy that integrates online and offline channels for a unified shopping experience. - **Appliance Manufacturing:** Disruptive innovation opportunity: Explore energy-efficient and sustainable technologies to meet increasing consumer demand for environmentally-friendly home appliances. - **Sports Merchandise:** Disruptive innovation opportunity: Implement personalized marketing strategies using customer data to offer targeted promotions and recommendations for sports-themed products. ## Related on Trend Hunter - [Game Day-Focused Grocer Campaigns](https://www.trendhunter.com/trends/big-game-deals.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md) - [Retailer Football Food Ranges](https://www.trendhunter.com/trends/big-game-snack-range.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md)