# Sparkling Wellness Water Heywell is Packed with Vitamins, Adaptogens, Herbs, Berries & Caffeine By Laura McQuarrie | Published 2019-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heywell References: [americaninno](https://www.americaninno.com/chicago/chicago-startup/2-ex-millercoors-marketing-execs-launch-new-sparkling-wellness-water/) & [livingheywell](https://livingheywell.com/) Appealing to Millennials who are interested in [sparkling beverages](https://www.trendhunter.com/trends/line-of-sparkling-waters), [Heywell](https://www.trendhunter.com/trends/lemon-fizz) is a new brand of wellness water that's low in sugar and calories, yet packed with flavorful and functional ingredients. The products contain vitamins, [balancing adaptogens](https://www.trendhunter.com/trends/mingle-mood), herbs, berries and organic caffeine sourced from green coffee beans. With each Heywell flavor, there's a different way to impact one's mood. While the Energy + Immunity variety with gooseberry and Vitamin C is beneficial for giving the body a boost, the Energy + Focus beverage supports concentration. There's also Calm + Restore, which is made with soothing lemon balm. All of these flavors contain the antioxidant-rich super berry schisandra, which helps with stress relief, sustained energy and concentration, as well as the amino acid L-theanine. Heywell was named to convey a sense of welcoming and an invitation to wellness. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Wellness Water:** Heywell uses functional and flavorful ingredients to appeal to health-conscious millennials. - **Adaptogen Infused Beverages:** Heywell includes adaptogens, herbs, and organic caffeine to offer different mood benefits. - **Low-calorie Sparkling Beverages:** Heywell meets the demand for low sugar, low calorie, and flavorful sparkling beverages. ### Sectors Adopting This - **Beverage Industry:** Heywell offers innovative and disruptive opportunities in the beverage industry with its use of functional wellness ingredients. - **Wellness Industry:** Heywell offers a unique approach to the wellness industry with its functional ingredients aimed towards improving mood and energy. - **Millennial Consumer Market:** Heywell appeals to the growing millennial market who are interested in low-sugar and functional beverages. ## Related on Trend Hunter - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Adaptogenic Cherry Limeades](https://www.trendhunter.com/trends/heywell-and-foxtrot.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md)