# Caffeinated Functional Sparkling Waters Heywell x Foxtrot Supports Mood & Stress Management By Laura McQuarrie | Published 2023-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heywell-x-foxtrot References: [bevnet](https://www.bevnet.com/news/2023/this-weeks-new-products-summer-inspired-iced-teas-plus-bubblicious-energy) & [foxtrotco](https://foxtrotco.com/product/foxtrot-x-heywell-energy-uplift-sparkling-cherry-limeade/)  [Heywell](https://www.trendhunter.com/trends/heywell-and-foxtrot) x [Foxtrot](https://www.trendhunter.com/trends/foxtrot-gummy-mixes) is a functional sparkling water product that's energizing and useful for mood and stress support. This co-branded beverage from the [functional sparkling water brand](https://www.trendhunter.com/trends/line-of-sparkling-waters) and the modern convenience store chain comes in a crowd-pleasing Cherry Limeade flavor, plus purposeful ingredients like ashwagandha, ginseng, lemon balm and L-theanine. Each can boasts just 15 calories and two grams of sugar, along with plenty of immunity-boosting antioxidants, adaptogens and super herbs. Consumers who are seeking a harmonious blend of refreshing hydration and health-conscious benefits will be drawn to the wellness-boosting benefits of this beverage. For those conscious of their energy levels, the caffeine content in this beverage offers a gentle lift, providing a natural boost without the jitters often associated with other caffeinated products. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** As consumers are increasingly looking for health-conscious beverages with added benefits, there is an opportunity for businesses to create functional beverages with unique ingredients and flavors. - **Stress Management Products:** The incorporation of stress-reducing ingredients in Heywell x Foxtrot's sparkling water suggests an opportunity for the development of new products that specifically target the stress management market. - **Low-calorie and Low-sugar Products:** Heywell x Foxtrot's combination of low-calorie, low-sugar, and functional ingredients responds to consumer demand for healthier and more nutritious options and presents a disruptive innovation opportunity for new products that meet this demand. ### Sectors Adopting This - **Beverage Industry:** The beverage industry, both alcoholic and non-alcoholic, can benefit from adding unique ingredients and flavors to their products, creating an opportunity for functional beverages and their incorporation of health-conscious and stress-relieving ingredients. - **Wellness Industry:** As people become more health-conscious, the wellness industry, including products that alleviate stress and anxiety, like supplements and essential oils, has a chance to expand their offerings by developing similar products. - **Convenience Store Industry:** With the development of Heywell x Foxtrot, the convenience store industry can experiment with new product lines that cater to the health and wellness market—tapping into a new demographic and broadening their customer base. ## Related on Trend Hunter - [Adaptogenic Cherry Limeades](https://www.trendhunter.com/trends/heywell-and-foxtrot.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Functional Effervescent Tea Drinks](https://www.trendhunter.com/trends/adaptogenic-sparkling-teas.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md)