# Functional Uplifting Citrus Refreshments heywell Orange Mango Targets Mood Boosting Capabilities By Michael Hemsworth | Published 2023-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heywell-orange-mango References: [bevnet](https://www.bevnet.com/news/2023/heywell-debuts-new-orange-mango-flavor-targeted-at-boosting-mood) & [livingheywell](https://livingheywell.com/)  The [heywell](https://www.trendhunter.com/trends/heywell-x-foxtrot) Orange Mango drink is being launched as the latest flavor of the [functional refreshment](https://www.trendhunter.com/trends/happy-pandas) that's perfect for uplifting a person's mood with its citrusy profile. The drink is reported to have a tart, sweet and refreshing flavor that's achieved with plant-based ingredients including ginseng, L-theanine, amla berry, schisandra, lemon balm, ashwagandha and organic caffeine. The drink will offer about the same amount of caffeine as found in a small cup of coffee, while featuring an exotic flavor that will help to invigorate the senses. Co-Founder Britt Dougherty commented on the heywell Orange Mango saying, "As the wellness market continues to boom, people are increasingly turning to their food and drinks to support them. When we started heywell, it was to help people meet everyday demands in a way that doesn’t sacrifice taste for health, or vice versa.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 49% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Uplifting Refreshments:** Incorporating plant-based ingredients to create functional and uplifting drinks can provide opportunities for new products in the wellness market. - **Citrus Flavored Functional Beverages:** Developing functional beverages with citrusy flavor profiles can provide a unique taste experience for consumers seeking alternatives to traditional coffee and energy drinks. - **Mood-boosting Drinks:** Creating beverages with mood-boosting capabilities can position them as a healthier alternative to pharmaceuticals and provide a competitive edge in the wellness market. ### Who This Affects Most - **Beverage Industry:** Incorporating plant-based ingredients and unique flavor profiles can provide opportunities for new products and increased market share in the competitive beverage industry. - **Wellness Industry:** Developing functional and mood-boosting drinks can position companies as leaders in the growing wellness industry and meet the demands of consumers seeking healthier alternatives. - **Alternative Health Industry:** Offering mood-boosting drinks made with plant-based ingredients can provide disruptive innovation opportunities for companies seeking alternatives to traditional pharmaceuticals in the health industry. ## Related on Trend Hunter - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Functional Spiritual Spritz](https://www.trendhunter.com/trends/dayse-grapefruit-functional-spritz.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Adaptogenic Cherry Limeades](https://www.trendhunter.com/trends/heywell-and-foxtrot.md) - [Functional Electrolyte Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-drinks.md) - [French-Inspired Functional Drinks](https://www.trendhunter.com/trends/journee.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md)