# Sentimental Sports Installations The HEYNIEK 'Romance of Running' Exhibit Pays Tribute to Nike By Romina S. Cortellucci | Published 2012-08-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/heyniek-romance-of-running References: [dejoost.nl](http://www.dejoost.nl/nike-the-romance-of-running-by-heyniek/) & [vimeo](http://vimeo.com/47325495) Beautifully tracking the [artistic side of athletic life](https://www.trendhunter.com/trends/drip), the HEYNIEK 'Romance of Running' [interactive installation](https://www.trendhunter.com/trends/satellite-exhibition) pays tribute to [Nike](https://www.trendhunter.com/trends/nikes-soup-shop)+. The idea behind the installation was created by the young designer Niek Pulles, who goes by HEYNIEK, for the Nike-sponsored exhibition at the Vondel Park Amsterdam. A spin at the wheel allows audiences to gorgeously mix sand, water and glitter with the projections of runners atop the installation, so a new route can be created. Pulles states on his website that the work channels how, "every time you put on your running shoes, there's a completely different route and experience to be had. Within this the city is your open palette, perfectly tracked by Nike+." Filled with whimsy, the experimental installation truly exhibits a romantic notion of running that often goes unnoticed by everyday runners who tread dizzying patterns into their environment. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Interactive Installations:** Creating interactive installations that engage audiences in unique and immersive experiences. - **Artistic Sporting Exhibits:** Developing exhibits that showcase the artistic side of sports and create a new perspective for audiences. - **Incorporating Technology in Sports:** Utilizing technology, such as projections and tracking systems, to enhance the sports experience and create interactive elements. ### Industries Being Reshaped - **Art and Design:** Exploring innovative ways to merge art and design with sporting events and exhibits. - **Sports and Recreation:** Capitalizing on the growing interest in artistic and experiential aspects of sports to attract and engage participants. - **Technology and Entertainment:** Collaborating with technology companies to integrate interactive elements into sporting events and exhibits. ## Related on Trend Hunter - [Nature-Reconnecting Art Installations](https://www.trendhunter.com/trends/highwood-installation.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Sports Brand Design Evolutions](https://www.trendhunter.com/trends/nike-form-follows-motion.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Bright Playful Sport Playgrounds](https://www.trendhunter.com/trends/lego-and-nike.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/jerry-haha.md)