# Rugged All-Terrain E-Bikes The 'Brawn' is a Fat Tire E-Bike with Attractive Price to Performance By Colin Smith | Published 2023-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/heybike-brawn References: [theinertia](https://www.theinertia.com/gear/heybike-brawn-fat-tire-ebike-review/) & [heybike](https://www.heybike.com/products/heybike-brawn-electric-bike?gclid=Cj0KCQjwrfymBhCTARIsADXTablIF_uB79GfZeVVc7mVCLCWrdYn7RDi8yDrJ6cc-0KV5V9TabRqAMsaAkrAEALw_wcB)  The Brawn ebike from [Heybike](https://www.trendhunter.com/trends/heybike-hero) is a fat-tire electric bike that is designed for all-terrain adventures. It has a motorcycle-style dual crown fork, a hydraulic seatpost, and an adaptive headlight. The bike also comes with fenders and a rear rack to protect you from the elements and carry your essentials. The Brawn ebike has a sleek and sturdy frame that is available in two colors: pine green and ebony black. The Brawn ebike is powered by a 750W motor that can reach speeds of up to 28 mph, making it one of the [fastest electric bikes on the market](https://www.trendhunter.com/trends/affordable-mountain-ebikes) at its price point. It also has a 48V 18Ah battery that can last for up to 65 miles on a single charge. The bike features hydraulic disc brakes, pedal assist, and throttle functions for a smooth and safe ride. The Brawn ebike also has a smart LCD display that shows speed, battery level, distance, and more. The bike is compatible with the Heybike app, which allows you to control the bike settings, track your rides, and access hands-free features. The Brawn ebike costs $1,599.00, which is $200 off its original price of $1,799.00. You can order it online from the Heybike website or from other online retailers. Image Credit: Heybike ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 92% | Freshness: 17% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **All-terrain Electric Bikes:** The rise of all-terrain electric bikes provides an opportunity for companies to tap into the growing market of adventure-seeking cyclists. - **Fast and Powerful E-bikes:** The development of faster and more powerful electric bikes opens up possibilities for companies to cater to consumers looking for high-performance options. - **Smart Features for E-bikes:** The integration of smart features in electric bikes creates avenues for businesses to offer connected and interactive riding experiences. ### Industries Being Reshaped - **Outdoor Sports Equipment:** The emergence of rugged all-terrain e-bikes presents opportunities for companies in the outdoor sports equipment industry to develop and market new and improved products. - **Electric Bike Manufacturing:** The growing demand for fast and powerful e-bikes opens up avenues for companies in the electric bike manufacturing industry to innovate and create high-performance models. - **Technology and Mobile App Development:** The inclusion of smart features in e-bikes creates prospects for companies in the technology and mobile app development industry to create innovative applications and services for cyclists. ## Related on Trend Hunter - [Ultra-Efficient Ebikes](https://www.trendhunter.com/trends/heybike-hero.md) - [Budget-Friendly Cargo Bikes](https://www.trendhunter.com/trends/heybike-hauler.md) - [All-Terrain Fat-Tire Bikes](https://www.trendhunter.com/trends/cycultra.md) - [Versatile Fat Tire E-Bikes](https://www.trendhunter.com/trends/fat-tire-ebike.md) - [Affordable Fat-Tire Ebikes](https://www.trendhunter.com/trends/engwe-e26.md) - [Power-Hungry E-Bikes](https://www.trendhunter.com/trends/frey-beast.md) - [Luxury Rugged E-Bikes](https://www.trendhunter.com/trends/x735.md) - [Spacious Fat-Tire E-Bikes](https://www.trendhunter.com/trends/volcon-brat.md) - [Durable Fat Tire Ebike](https://www.trendhunter.com/trends/nomad-1d.md)