# Chromatic Origami Menswear Hey it's Hue by Enzo Mondejar is a Trippy Fashion Treat By Marissa Brassfield | Published 2011-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hey-its-hue-by-enzo-mondejar References: [thefashionisto](http://thefashionisto.com/allan-augusto-maiate-by-enzo-mondejar-in-hey-its-hue/) & [ozonejamnerd.daportfolio](http://ozonejamnerd.daportfolio.com/) Hey it's Hue by Enzo Mondejar is a dizzying photo series starring model Allan Augusto Maiate. Maiate wears a color-popping array of fashion curated by stylist Eric Poliquit that includes pieces from Gerry Katigbak and Levenson Rodriguez Bespoke. The zany styles boast [acid-bright patterns](https://www.trendhunter.com/trends/khaotique-noir), [origami-inspired accessories](https://www.trendhunter.com/trends/fold-and-crease-extended) and thick Asian-print belts. Hey it's Hue by Enzo Mondejar features clever yet surreal retouching. Allan Augusto Maiate is photographed in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), but the color in the outfits he wears and his technicolor backgrounds are preserved. Marvin Nabong was responsible for the grooming in the editorial. Nabong made the most of Allan Augusto Maiate's hair, which is short on the top and long in the back, by playing it up in the vibrant editorial. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Color-popping Fashion:** There's opportunity for disruptive innovation in creating bold and bright fashion pieces like the ones featured in the Hey it's Hue photo series. - **Origami-inspired Accessories:** Designing unique accessories based on the traditional Japanese art of origami could revolutionize the accessories industry, as seen in the zany styles from Hey it's Hue. - **Clever Photo Retouching:** Developing new software and techniques for surreal photo retouching opens up opportunities for disruption in the photography and visual arts industries, following the creative approach of Enzo Mondejar in Hey it's Hue. ### Who This Affects Most - **Fashion:** Innovation in bold and bright, Asian-inspired designs like those featured in Hey it's Hue could revolutionize the fashion industry. - **Accessories:** Taking inspiration from the art of origami could disrupt the accessories industry, providing unique, trendy options for fashion-forward consumers. - **Photography:** Incorporating creative, surreal photo retouching techniques like those used in Hey it's Hue can help professionals stand out in the photography industry and offer a unique product to clients. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md)