# Supercharged Skin-Caring Highlighters The Hey Hi Halo Highlighter Contains Skincare Benefits By Laura McQuarrie | Published 2022-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hey-hi-halo-highlighter References: [newbeauty](https://www.newbeauty.com/launch-list-makeup-july-2022/4) & [itembeauty](https://www.itembeauty.com/) The newly launched Hey Hi Halo Highlighter from Addison Rae's ITEM Beauty brand is not your average highlighter, since it's packed with skin-caring ingredients. There's Australian lemon myrtle extract and glycerin to control the production of oil for a non-greasy appearance and adaptogenic schisandra berry for a firming effect, as well as amino acids for keeping moisture levels in check. The Hey Hi Halo Highlighter is offered in three light-catching shades: Electric, a pink champagne; Bolt, a golden peach; and Zap, a golden bronze. These versatile formulas are ready to be applied on their own or mixed into favorite foundations for an enhanced dewy glow. Increasingly, "make-up" is shifting to "make-care" as consumers look for more and more products enhanced with nourishing skincare benefits and familiar ingredients. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 70% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Make-care:** There's an opportunity to create products that integrate skincare technology into makeup using familiar components. - **Adaptogenic Makeup:** There's an opportunity to create makeup using adaptogenic skincare ingredients for a healthier finish. - **Multi-functional Cosmetics:** There's an opportunity to create cosmetics with multiple functionality, addressing skincare while offering makeup coverage. ### Who This Affects Most - **Beauty Industry:** The trend towards skincare-enhanced makeup products to cater to consumers looking for simple yet effective products. - **Skincare Industry:** The trend towards integrated skincare technology in makeup products provides an opportunity for the skincare industry to expand its product offerings. - **Natural Cosmetics Industry:** The trend towards creating makeup using familiar components provides an opportunity for the natural cosmetics industry to provide healthier alternatives. ## Related on Trend Hunter - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Agave-Infused Beauty Balms](https://www.trendhunter.com/trends/ethereal-glow-balm.md)