# Alluring Economic Advisers The 'Hey Girl, It's Paul Ryan' Tumblr Personalizes Fiscal Policy By Jennifer Gosnell | Published 2012-05-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hey-girl-its-paul-ryan References: [heygirlitspaulryan.tumblr](http://heygirlitspaulryan.tumblr.com/) & [washingtonpost](http://www.washingtonpost.com/blogs/2chambers/post/hey-girl-its-paul-ryan-explained/2012/05/01/gIQATMq0uT_blog.html) Playing on popular pop culture references like the Hunger Games and Carly Rae Jepson's 'Call Me Maybe,' the 'Hey Girl it's Paul Ryan' [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) makes some light, slightly sexual, jokes of the [House Budget Committee](https://www.trendhunter.com/trends/house-of-hellmann) Chairman and his "boyish looks." [Political satire photographs](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper) have been huge as of recent. With the 'Texts from Hillary' and 'Telegrams from Ron,' 'Hey Girl It's Paul Ryan' the Internet has seen a string of political figures with some great punchlines. With subtler lines like 'Hey girl, may the odds of the free market be ever in your favor' to straight-up 'Hey girl, lets get fiscal,' Ryan's debut in the world of Internet memes has definitely struck it big. Taking a cue from the creators of 'Texts from Hillary,' who quit while they were ahead, the creators of 'Hey Girl, It's Paul Ryan' have ended their successful run. It's only a matter of time until the Internet is graced, once again, with another hysterical political-meme Tumblr. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Political Satire Photographs:** Opportunity for social media campaigns that customize pop culture images for political messaging - **Internet Memes:** Potential for businesses to use humor and social media to disseminate their message - **Short-run Internet Fads:** Opportunity for businesses to capitalize on social media trends that have a short shelf life ### Sectors Adopting This - **Politics:** Influence emerging political movements and campaigns with creative and socially shareable content - **Social Media Marketing:** Offer creative services that cater to political candidates and public figures - **Graphic Design:** Partner with social media influencers to produce engaging and original images and videos for digital campaigns ## Related on Trend Hunter - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Social Media-Inspired Candles](https://www.trendhunter.com/trends/playful-candle.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Value Menu Masterclasses](https://www.trendhunter.com/trends/deal-lovers-menu.md)