# Juxtaposed Fashion Campaigns Hexeline‘s Latest Advertorial Blends Home Decor with High Fashion By Jana Pijak | Published 2015-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hexeline References: [designscene.net](http://www.designscene.net/2015/09/maria-loks-hexeline-fw15.html) Maria Loks is the star of Hexeline‘s latest [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) -- a moody image series that juxtaposes home decor items like potted plants and furnishings with portraits of feminine and bohemian fashions. The Hexaline Fall/Winter 2015 ad is lensed by Marcin Kempski and highlights an eclectic wardrobe that is handpicked by stylist Maja Naskretska. Posing against a deep blue backdrop, model Maria Loks pulls off [draped dresses, structured coats](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and sculptural hats that are both theatrical and witchy in their overall feel. She also pulls off more subdued and vintage-themed frocks that feature a [floral print](https://www.trendhunter.com/trends/songs-of-siren). Hair styling for this juxtaposed advertorial is the work of Kacper Raczkowski who collaborates with visionary scenographer Michal Zomer -- responsible for this editorial's backdrops and prop design. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Juxtaposed Fashion Campaigns:** Opportunity for fashion brands to create visually striking campaigns that blend fashion with unexpected elements, such as home decor. - **Eclectic Wardrobe:** Chance for fashion designers to embrace a mix of different styles and create unique and unexpected combinations in their collections. - **Collaborative Styling:** Potential for increased collaboration between fashion stylists, hair stylists, and scenographers to create visually rich and immersive fashion campaigns. ### Where This Applies - **Fashion:** Opportunity for fashion brands and designers to embrace innovative approaches to their advertising campaigns and collections. - **Home Decor:** Chance for home decor brands to collaborate with fashion brands and explore new avenues for creative expression and marketing. - **Photography and Design:** Potential for photographers and designers to experiment with juxtaposition and blend different artistic elements in their work for fashion campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)