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# Geometric Serviette Containers
Hexaflexa Napkin Packaging References the Patterned Shapes Within

By Amelia Roblin | Published 2014-01-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hexaflexa-napkin-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/hexaflexa-student-project.html) & [behance.net](https://www.behance.net/gallery/Hexaflexa/9801265)

Hexaflexa Napkin packaging suggests to the consumer that the serviette inside is anything but that basic square of white fabric. Instead, designer Tina Jeler presents a six-sided cloth that's graphically enhanced by on of three schemes of [geometric motifs](https://www.trendhunter.com/trends/pentagone-house).

The trio of possible patterns is indicated in three of the six [die-cut openings](https://www.trendhunter.com/trends/the-project-ara) of the [triangular box](https://www.trendhunter.com/trends/flutterbox). Jeler has printed them and framed them within the hexagonal windows. These many-edged gaps reference the shape of the cloth inside and the particular design is visible through half of the exposed honeycomb openings.

Hexaflexa Napkin packaging serves up a much more dynamic and intriguing method of presenting what are typically basic products for the dinner table. It also alludes to the visually interesting items within.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 86% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### What's Driving This Trend

- **Geometric Packaging:** Developing packaging designs that incorporate geometric patterns and shapes for enhanced visual appeal and product differentiation.
- **Die-cut Openings:** Exploring innovative packaging designs that feature die-cut openings to showcase product features or design elements.
- **Enhanced Product Presentation:** Creating packaging solutions that offer a more dynamic and intriguing way of presenting everyday products, increasing consumer interest and engagement.

### Who This Affects Most

- **Food Packaging:** Applying geometric packaging designs in the food industry to differentiate products on the shelf and attract consumers' attention.
- **Home Decor:** Incorporating die-cut openings in home decor packaging to showcase unique design elements and enhance the perceived value of the product.
- **Retail and E-commerce:** Utilizing enhanced product presentation techniques in retail and e-commerce packaging to create eye-catching and memorable unboxing experiences for customers.

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