# Avant-Garde Designer Bags HEX Repels Water and Dirt Marks So Your Style is Never Compromised By Bryce Mason | Published 2022-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hex1 References: [hex.echoscomm](https://hex.echoscomm.com/new-eco-black-evolve-collection) [HEX](https://www.trendhunter.com/trends/hex-deodorizing-spray), an urban North American brand that makes premium hyper-functional bags and accessories, has recently added [eco-friendly carry-on bags](https://www.trendhunter.com/trends/carryon-x-core-collection) to its collection. The company aims to leave a softer footprint with this drop that features eco-friendly 'Evolve' and the 'Aspect' bags. This collection includes a [sling bag](https://www.trendhunter.com/trends/modular-sling-bag), backpack, and duffel bag. They are designed with fabrics made from recycled ECO Cordura and have anti-bacterial technology that prevents 99% of germs. Each HEX bag has a stylish, contemporary look. The bags are available in either charcoal or black, are water-resistant and feature a coated canvas that repels water and dirt marks, so your style is never compromised. Bag prices range from as low as $35 to $100. Readers can find these trendy eco-friendly bags that feature anti-microbial technology on the official HEX site now. Image Credit: HEX ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 50% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Bags:** Opportunity for disruptive innovation in sustainable fashion by offering eco-friendly bags made from recycled materials with anti-bacterial technology. - **Anti-microbial Technology:** Innovative use of anti-bacterial technology in bags to prevent germs is a potential groundbreaking trend in the fashion industry. - **Hyper-functional Bags:** Expanding the trend of functional bags with unique selling points such as water resistance and dirt repelling fabric can lead to disruptive innovations in bag design. ### Industries Being Reshaped - **Fashion:** Eco-friendly and anti-microbial bags have the potential to disrupt the fashion industry by introducing sustainable and functional products. - **Travel:** Hyper-functional bags, such as the HEX collection, cater to modern travelers who need bags with convenient access, large compartments, and technical fabric compositions to endure various environments. - **Outdoors:** Expanding on the water and dirt-repelling features, bags like the HEX collection can be an opportunity for innovation in outdoors industries, especially for hikers, campers, and people working in construction or forestry. ## Related on Trend Hunter - [Eco-Friendly Functional Bags](https://www.trendhunter.com/trends/apex-duffle-collection.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Functional Comfort-Focused Briefcases](https://www.trendhunter.com/trends/apex-briefcase.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Chic Sustainable Nylon Luggage](https://www.trendhunter.com/trends/rimowa-signature-collection.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md)