# Odor-Fighting Detergents HEX Performance Now Offers an Easy-to-Handle Bottle By Laura McQuarrie | Published 2018-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hex-performance References: [packagingdigest](https://www.packagingdigest.com/packaging-design/detergent-takes-a-fresh-approach-to-traditional-packaging-2018-08-20) & [hexperformance](https://hexperformance.com/shop/anti-stink-laundry-detergent-free-clear/) [HEX](https://www.trendhunter.com/trends/hex-deodorizing-spray) Performance launched its odor-combating line of detergent in 2016 in flexible pouches but now it is introducing a new easy-to-handle bottle to put a new spin on consumers' preference for traditional laundry product packaging. As well as Hex Performance being notable for its anti-static, stain-fighting and eco-friendly formula made up of [100% biodegradable ingredients](https://www.trendhunter.com/trends/ruggedred), the completely recyclable bottle is also a standout. This new jug-style bottle design boasts a mess-reducing no-drip spout and a shrink-wrapped label that shares the best features of the laundry detergent product with dynamic graphic elements and colors. HEX Performance's [concentrated Anti-Stink Laundry Detergent](https://www.trendhunter.com/trends/ec3-laundry-additive) is offered in both a fragrance-free, dermatologist-tested nonallergenic formula, as well an option that comes in the brand's Fresh Clean Scent. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** There's an opportunity to design innovative and eco-friendly packaging for everyday household products like laundry detergent, such as HEX's completely recyclable bottle. - **Anti-odor Cleaning Products:** As consumers become more hygiene-focused, HEX's anti-stink laundry detergent line has the potential to expand beyond laundry detergent to other cleaning products with odor-fighting capabilities. - **Convenient Packaging:** HEX's new easy-to-handle bottle design with a mess-reducing no-drip spout can be applied to personal care and household products to offer consumers a more user-friendly experience. ### Where This Applies - **Consumer Goods:** The consumer goods industry can innovate by adopting eco-friendly packaging for everyday household products like laundry detergent, as demonstrated by HEX's completely recyclable bottle. - **Cleaning Products:** HEX's anti-stink laundry detergent line with proven odor-fighting capabilities presents an opportunity for the cleaning products industry to develop a wider range of anti-odor products. - **Packaging Industry:** HEX's new easy-to-handle bottle design with a mess-reducing no-drip spout can inspire the packaging industry to create more user-friendly, functional and convenient packaging for household and personal care products. ## Related on Trend Hunter - [Concentrated Laundry Product Lines](https://www.trendhunter.com/trends/concentrated-laundry-product.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md) - [Moraxella Bacteria-Fighting Detergents](https://www.trendhunter.com/trends/fiji.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Mess-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/power-sheets-laundry-detergent.md)