# Activewear-Oriented Deodorizing Sprays Hex Deodorizing Spray Pulls Odor Out of Activewear By Katherine Pendrill | Published 2022-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hex-deodorizing-spray References: [popsugar](https://www.popsugar.com/fitness/hex-deodorizing-spray-review-48819746) & [hexperformance](https://hexperformance.com/products/hex-deodorizing-spray-12-oz-fragrance-free-1?ref=popsugar.com)  Summer is coming and the Hex Deodorizing Spray is here to make sure the sweaty days ahead don't get you down. HEX Performance was founded by a professional lacrosse player named Drew Westervelt, who struggled to get rid of the harmful bacteria and overpowering odor that sticks to synthetic fabrics and athletic clothing. The brand's latest product is an [odor-eliminating spray](https://www.trendhunter.com/trends/affordable-wholebody-deodorant) that can be used on activewear, and just about anything else you might sweat on like [shoes and yoga mats](https://www.trendhunter.com/trends/crep-protect-deo). With just a few spritzes, the product's powerful deodorizing formula works to pull odors out of garments. But while the Hex Deodorizing Spray is tough on smells, it's actually quite gentle on the skin. The spray is [fragrance-free](https://www.trendhunter.com/trends/jack-henry-deodorant) and made for sensitive skin because it's both hypoallergenic and dermatologist tested. Image Credit: HEX Performance ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Activewear Deodorizing Sprays:** Sweat-proof and odor-eliminating fashion treatments are becoming a growing trend in the sports industry and beyond. - **Gentle Skin Sprays:** Spray-on cosmetic products designed for sensitive skin are on the rise as consumers seek non-irritating and hypoallergenic formulas. - **Convenient Odor Control:** Single-use odor-eliminating products are gaining popularity in the travel and healthcare industries as a convenient way to control unpleasant smells. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel companies have an opportunity to create their own deodorizing sprays or partner with existing brands to offer a complete anti-odor solution for athletes. - **Personal Care:** Personal care companies could develop their own spray-on skincare products that are hypoallergenic and gentle on sensitive skin. - **Travel:** Travel and hospitality businesses can offer odor-eliminating sprays as a complimentary amenity to enhance the overall experience and reduce unpleasant smells in confined spaces. ## Related on Trend Hunter - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Co-Branded Spray Deodorants](https://www.trendhunter.com/trends/curie-equinox.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md)