# Luxury Recommerce Platforms Hardly Ever Worn It (HEWI) Supports a Circular Fashion Future By Laura McQuarrie | Published 2022-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hewi References: [fashionunited.uk](https://fashionunited.uk/news/business/hewi-launches-new-platform-for-pre-loved-luxury-fashion/2022020461123) & [hardlyeverwornit](https://hardlyeverwornit.com/)  Luxury resale platform Hardly Ever Worn It (HEWI) is supporting the future of sustainable fashion with a new digital shopping experience that taps into bespoke customer service, [pre-loved luxury goods](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) and an expert sense of style. On HEWI, shoppers can easily locate hot drops, new arrivals, VIP selections and shop by labels like [Chanel](https://www.trendhunter.com/trends/ps-bridal-rental), Dolce & Gabbana and [Christian Louboutin](https://www.trendhunter.com/trends/zero-collective). The luxury recommerce platform is a destination for everything from bags and shoes to fine jewelry, day dresses, coats and footwear of all sorts. "The future of retail will be that the customer will go to resale before they go to the primary market," says Rachel Reavley, Net-a-porter alum and HEWI's newly recruited board director. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Resale:** Opportunity for fashion retailers to adopt a circular economy model and offer customers pre-loved luxury goods. - **Bespoke Customer Service:** Opportunity for brands to provide personalized services like consultations, styling advice, and customized shopping experiences to increase customer satisfaction and loyalty. - **Expert Curation:** Opportunity for fashion retailers to employ experts with deep expertise in fashion and style to curate collections and provide guidance to customers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can adopt the circular economy model and offer high-end resale platforms and personalized services to enhance customer engagement. - **Luxury Goods:** Luxury goods industry can tap into the growing demand for pre-loved high-end goods to create new revenue streams. - **E-commerce:** E-commerce platforms can provide specialized services to luxury goods buyers that include expert curation, personalized styling advice, and high-end resale options. ## Related on Trend Hunter - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md)