# Additive-Free Plant-Based Ham Slices Heura York Ham Style Slices Have a 64% Protein Density By Michael Hemsworth | Published 2023-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heura-york-ham-style-slices References: [vegconomist](https://vegconomist.com/products-launches/heura-york-style-plant-based-ham/) & [heurafoods](https://heurafoods.com/)  The Heura York Ham Style Slices are a plant-based ham slice product formulated with taste, nutrition and health in mind to provide consumers with a delicious way to elevate any recipe. The product features a 64% protein density along with low levels of saturated fat to position it as a more healthful alternative to traditional deli meats. The additive-free product positions itself as an alternative to the highly processed plant-based products presently on the market, and feature just protein, oil and water to achieve its plant-based meat-like structure. The Heura York Ham Style Slices respond to the large amount of processed meat that Spanish consumers eat, which is reported to be eight-times more than the World Health Organization (WHO) recommends. Image Credit: Heura ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 27% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** The Heura York Ham Style Slices offer a plant-based alternative to traditional deli meats, appealing to health-conscious consumers. - **Clean Label Products:** The additive-free formulation of the Heura York Ham Style Slices caters to the growing demand for clean label products in the food industry. - **High-protein Foods:** With a 64% protein density, the Heura York Ham Style Slices tap into the trend of high-protein diets and nutrition-focused lifestyles. ### Sectors Adopting This - **Plant-based Food Industry:** The Heura York Ham Style Slices are a disruptive innovation in the plant-based food industry, offering a new option for consumers seeking meat alternatives. - **Processed Meat Replacement:** By providing a healthier substitute for processed meat, the Heura York Ham Style Slices present an opportunity for disruptive innovation in the processed meat replacement industry. - **Clean Label Market:** The additive-free formulation of the Heura York Ham Style Slices aligns with the clean label market trend, creating an opportunity for disruptive innovation in this industry. ## Related on Trend Hunter - [Plant-Powered Ham Slices](https://www.trendhunter.com/trends/ham-alternative.md) - [Plant-Based Ham Pop-Ups](https://www.trendhunter.com/trends/phamacy.md) - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [Meatless Protein Cubes](https://www.trendhunter.com/trends/daditos.md) - [Barcelona-Based Vegan Meats](https://www.trendhunter.com/trends/barcelona-paella-cooking-classes.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Protein-Rich Cheese Slice Alternatives](https://www.trendhunter.com/trends/plantbased-slices.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md)