# Chic Coastal Collections The Hessnatur by Eviana Hartman Fall 2011 Line Focuses on Eco Ethics By Meghan Young | Published 2011-07-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hessnatur-by-eviana-hartman-fall-2011 References: [refinery29](http://www.refinery29.com/hessnatur-by-eviana-hartman-is-gorgeously-green-for-fall-2011) & [us.hessnatur](http://us.hessnatur.com) I love how casual chic the Hessnatur by Eviana Hartman Fall 2011 collection and catalog is. It is truly the perfect clothing line for coastal cities and country visits. Full of [slinky knit dresses](https://www.trendhunter.com/trends/atelier-solana), [comfy virgin wool and alpaca sweaters](https://www.trendhunter.com/trends/native-regenerative-wool), it offers just about anything and everything you would need during the cooler months. What I especially like about the Hessnatur by Eviana Hartman Fall 2011 collection is how the air of sophistication is not lost even though all of these pieces focus a lot on comfort. Perhaps it has to do with the serious black and neutral tones used throughout the line. Yet aside from this balance between style and comfort, it is the brand's dedication to [eco ethics](https://www.trendhunter.com/trends/regeneration-nation) that I really admire. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Casual Chic Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly clothing lines that prioritize comfort and style. - **Coastal City Fashion:** Disruptive innovation opportunity: Create clothing collections tailored specifically for coastal cities that offer a mix of casual and sophisticated designs. - **Ethical Fashion:** Disruptive innovation opportunity: Build brands that prioritize ethical practices and eco ethics while maintaining a fashionable appeal. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly practices to revolutionize the fashion industry. - **Retail:** Disruptive innovation opportunity: Provide a range of ethically-sourced clothing options to meet the growing demand for sustainable fashion. - **Textile Manufacturing:** Disruptive innovation opportunity: Incorporate eco-friendly materials and production processes into textile manufacturing to create sustainable fashion products. ## Related on Trend Hunter - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)