# Unassuming Eco Fashions Hessnatur by Clodagh is Simply Stylish and Green By Jordan M | Published 2011-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hessnatur-by-clodagh References: [us.hessnatur](http://us.hessnatur.com/shop/findProducts.action?category=SH_023|SH_024|SH_026&page=1&rpp=12&viewMode=LARGE) & [clodagh](http://www.clodagh.com/) Hessnatur by Clodagh is a straight-forward line of [eco-conscious clothing](https://www.trendhunter.com/trends/c-collection) that, thankfully, doesn’t fool around with ostentatious add-ons or try to be anything more than it is. With basic and comfortable designs, the [earth-friendly apparel](https://www.trendhunter.com/trends/regeneration-nation) is positive and forward-thinking without needing to brag about it — a quality that is definitely appealing and surprisingly refreshing when it comes to a line of [casual clothing](https://www.trendhunter.com/trends/long-lasting-clothing). And although Clodagh is first and foremost an interior design organization, they clearly and successfully demonstrate in the Hessnatur by Clodagh line that the same sensibilities that led them to be successful in that market are also applicable in the fashion game. Indeed, the company deserves commendation for having the courage to step outside their comfort zone in order to explore a new and exciting market so fearlessly. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** There is a growing trend towards clothing that is both stylish and environmentally conscious. - **Simplicity and Comfort:** Consumers are shifting towards clothing that prioritizes comfort and basic, uncomplicated design. - **Multi-disciplinary Brands:** As evidenced with Hessnatur by Clodagh, brands can successfully expand into new markets using their existing sensibilities and expertise. ### Who This Affects Most - **Fashion:** Fashion companies have an opportunity to prioritize sustainability and simplicity in their designs and marketing. - **Interiors:** Interior design organizations, like Clodagh, can successfully expand into the fashion industry using their existing design sensibilities. - **Sustainability:** The growing trend towards eco-conscious fashion presents an opportunity for companies to prioritize sustainability practices and materials in all aspects of their business. ## Related on Trend Hunter - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md)