# Cheeky Self-Help Flicks 'He's Just Not That Into You' Stars Jennifer Aniston, Jennifer Connelly By Bianca | Published 2008-12-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hes-just-not-that-into-you-jennifer-aniston-jennifer-connelly References: [cinemaclock](http://www.cinemaclock.com/aw/crva.aw/sas/Saskatoon/e/14166/He_s_Just_Not_That_Into_You.html) 'He's Just Not That Into You' is a new moving starring Jennifer Aniston and Jennifer Connelly is based on a [New York Times](https://www.trendhunter.com/trends/wordle-game-show) bestselling self-help book about relationships. In addition to Jennifer Connelly and Jennifer Aniston, the [movie also stars](https://www.trendhunter.com/trends/serpenti-line) Scarlett Johansson, Drew Barrymore, Ben Affleck, Ginnifer Goodwin, Kevin Connelly and Bradley Cooper. "The film is based on the bestselling book of the same name, which was written by former 'Sex and the City' writers Greg Behrendt and Liz Tucillo, and is about [modern day relationships](https://www.trendhunter.com/trends/bumble-honey-latte) and how men and women often misconstrue the intentions of the opposite sex," CinemaClock explains. The movie is expected to hit theaters February 6, 2009. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 30% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Relationship Self-help:** Opportunity for disruptive innovation in creating new self-help resources and tools for enhancing relationships. - **Book-to-film Adaptations:** Opportunity to capitalize on the popularity of successful books by adapting them into compelling film experiences. - **Ensemble Movie Casts:** Opportunity to create engaging films by assembling a star-studded ensemble cast that appeals to a wide audience. ### Sectors Adopting This - **Entertainment:** Potential for disruptive innovation in developing new forms of entertainment content and experiences based on self-help topics. - **Publishing:** Opportunity for disruptive innovation in leveraging successful books by partnering with filmmakers to adapt them into movies. - **Relationship Coaching:** Opportunity for disruptive innovation in offering innovative coaching and consulting services that provide practical relationship advice. ## Related on Trend Hunter - [AI Persona Romance Films](https://www.trendhunter.com/trends/love-me-1.md) - [Interactive Romantic Comedy Experiences](https://www.trendhunter.com/trends/choose-love-1.md) - [Galentine's Day Dessert Products](https://www.trendhunter.com/trends/g-products.md) - [Functional Beauty Bars](https://www.trendhunter.com/trends/protein-and-collagen-bars.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Romantic Comedy Snack Partnerships](https://www.trendhunter.com/trends/popworks-snacks.md) - [Better-For-You Valentine's Bundles](https://www.trendhunter.com/trends/ncks-launched.md) - [Christmas Romcom Grocer Movies](https://www.trendhunter.com/trends/waitrose-the-perfect-gift.md) - [Comedy-Inspired Ice Creams](https://www.trendhunter.com/trends/if-movie-menu.md)