# Dark Jungle Fashion Ads The Herve Leger by Max Azria SS14 Campaign Stars Model Alla Kostromichova By Meghan Young | Published 2014-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herve-leger-by-max-azria-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/herve-leger-max-azria-springsummer-2014-campaign/) & [herveleger](http://www.herveleger.com) Set in a dark jungle, the Herve Leger by Max Azria SS14 ad campaign has a bit of a mystery edge to it. This is especially the case since model Alla Kostromichova puts on quite the anxious act as though she hears something lurking behind the thick foliage. She does make quite the tempting target in her [busy patterns, sleek silhouettes](https://www.trendhunter.com/trends/contemporary-femininity) and sensual cutouts. If there is a predator, it isn't a ferocious animal, that's for sure. Shot by photographer Meredith Bruner, the Herve Leger by Max Azria SS14 ad campaign hones in on the tribal inspiration behind the collection. Art directed by Mikael Kangas, the [bandage dresses](https://www.trendhunter.com/trends/songs-of-siren) and leather accents were styled by Laura Ferrara. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Jungle Fashion:** Opportunity for fashion brands to explore mysterious and alluring themes in their ad campaigns. - **Tribal-inspired Collections:** Chance for fashion designers to incorporate tribal elements into their designs and collections. - **Anxiety and Suspense in Fashion Ads:** Potential for fashion brands to create intrigue and captivate audiences through suspenseful storytelling in their advertisements. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage dark jungle themes and tribal inspirations to create unique and captivating campaigns. - **Photography:** Opportunity for photographers to experiment with dark and mysterious concepts in fashion photography. - **Art Direction and Styling:** Demand for art directors and stylists who can bring a sense of intrigue and suspense to fashion advertising. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)