# Mainstream Supercar Rentals The Hertz Dream Car Program Lets Average Joes Drive Supercharged Rides By Michael Hines | Published 2013-07-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hertz-dream-car-program References: [carbuzz](http://www.carbuzz.com/news/2013/7/1/Rent-Your-Supercar-at-Hertz-For-400-a-Day-7715073/) & [hertzsupercars](http://www.hertzsupercars.com/) Finding a birthday gift for someone who likes cars just became a whole lot easier thanks to the Hertz Dream Car Program. The rental car company's new initiative allows averages Joes and Janes to rent a supercar for a day. That being said, the price of said rentals is probably a bit more than most Joes and Janes will be willing to spend. For starters, the cheapest car available in the Hertz Dream Car Program is the [Porsche](https://www.trendhunter.com/trends/luxury-car-rental-montreal) Boxster, which goes for $400 a day. If you want to step things up, then an Audi R8 can be yours for $1,000 a day. [Ferraris](https://www.trendhunter.com/trends/greenway-parks) and [Lamborghinis](https://www.trendhunter.com/trends/cyberpunkinspired-sports-cars) are also available, but they will set you back $1,500. Hertz is planning on rolling out the program in 35 different locations, including San Diego and Las Vegas. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Mainstream Supercar Rentals:** Disruptive innovation opportunity: Expanding the availability of supercar rentals to average consumers, providing a unique experience and generating new revenue streams for rental car companies. - **Experiential Gifting:** Disruptive innovation opportunity: Capitalizing on the growing demand for experiential gifts by offering supercar rental experiences as a unique and memorable gift option. - **Luxury Car Sharing:** Disruptive innovation opportunity: Creating a luxury car sharing platform that allows individuals to rent supercars for shorter periods of time, increasing accessibility and flexibility for customers. ### Where This Applies - **Rental Car:** Disruptive innovation opportunity: Incorporating supercar rentals into traditional rental car services to attract high-end customers and diversify offerings. - **Luxury Goods:** Disruptive innovation opportunity: Partnering with luxury brands to offer supercar rentals as an exclusive service, boosting brand image and attracting affluent customers. - **Travel and Tourism:** Disruptive innovation opportunity: Collaborating with travel companies to offer supercar rental experiences as part of vacation packages, enhancing the overall travel experience and attracting luxury travelers. ## Related on Trend Hunter - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Electric Rental Car Initiatives](https://www.trendhunter.com/trends/hertz.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md) - [Membership-Based Luxury Car Clubs](https://www.trendhunter.com/trends/luxury-car-club.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md) - [Luxury Car Track Experiences](https://www.trendhunter.com/trends/porsche-experience-precision-level.md) - [Sports Car Airline Transfers](https://www.trendhunter.com/trends/porsche-transfer-service.md)