# Chocolate-Inspired Makeup Collaborations The Hershey's x Glamlite Includes Delicious Shades By Michael Hemsworth | Published 2023-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-x-glamlite References: [snackandbakery](https://www.snackandbakery.com/articles/109419-hershey-glamlite-partner-to-release-makeup-collections) & [thehersheycompany](https://www.thehersheycompany.com/en_us/home.html) The Hershey's x Glamlite collection has been created in partnership between the brands as a new delicious range of makeup products perfect for avid fans of candy to pick up. The product range includes highlighters, lip kits, bronzers and [eyeshadow palettes](https://www.trendhunter.com/trends/pat-mcgrath-labs-x-candy-crush-saga) all boasting either Hershey's Milk [Chocolate](https://www.trendhunter.com/trends/mars-valentines-day) or Hershey's Cookies ['N' Creme](https://www.trendhunter.com/trends/candy-shop-cocoa) branding. The products all feature Hershey's branding and even a candy-like construction to give each one an extra sweet profile for consumers to admire. The collaboration is expected to be a hit amongst consumers of all ages with a penchant for the namesake sweet treats. President of The Hershey Licensing Company commented on the Hershey's x Glamlite collection saying, "Our continued collaboration with Glamlite highlights the decadent world where chocolate meets makeup. We encourage consumers to try them all on for taste." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 75% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Candy-inspired Makeup Collections:** The Hershey's x Glamlite collection is just one example of the growing trend of beauty collaborations inspired by popular candy brands. - **Branding in Makeup Products:** The inclusion of Hershey's Milk Chocolate and Hershey's Cookies 'N' Creme branding in the makeup products demonstrates the trend of incorporating well-known brands in the beauty industry. - **Sweet-themed Packaging in Cosmetics:** The candy-like construction and Hershey's branding on the makeup products reveal an emerging trend of using sweet-inspired packaging to attract consumers. ### Sectors Adopting This - **Cosmetics Industry:** The Hershey's x Glamlite collaboration highlights the impact of candy-inspired makeup collections on the cosmetics industry. - **Food and Beverage Industry:** The collaboration between Hershey's and Glamlite indicates the potential for food and beverage companies to explore partnerships in the beauty sector. - **Licensing and Merchandising Industry:** The collaboration between The Hershey Licensing Company and Glamlite showcases the opportunity for licensing and merchandising companies to expand their partnerships into the beauty market. ## Related on Trend Hunter - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [Chocolate-Inspired Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys-kisses.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md)