# Branded Chocolate QSR Sundaes The Burger King Hershey’s Sundae Has the Brand's Signature Taste By Michael Hemsworth | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-sundae References: [fastfoodpost](https://www.fastfoodpost.com/burger-king-introduces-new-hersheys-sundae/) & [burgerking](https://www.burgerking.com)  The [Burger King Hershey’s](https://www.trendhunter.com/trends/burger-king-shakes) Sundae is a new take on the brand's classic dessert menu item that's crafted with a recognizable taste profile in mind to work well for discerning fans alike. The sundae starts off with the brand's [soft serve ice cream](https://www.trendhunter.com/trends/blue-bunny-loadd-sundaes) topped with ample amounts of [Hershey's chocolate syrup](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey), which will give it a rich, chocolatey flavor profile that consumers will instantly recognize. This helps to leverage the Hershey's name and also provide patrons with peace of mind that they're getting a quality dessert that won't disappoint. The Burger King Hershey’s Sundae is priced at $1.99 and has quietly been announced just in time to coincide with the seasonal shift, which will no doubt position it as a great option to enjoy this summer. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 52% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Brand Collaboration Desserts:** Combining well-known brands like Burger King and Hershey's in a single menu item highlights the growing trend of leveraging brand collaborations to enhance product appeal. - **Seasonal Product Launches:** Quietly introducing the Hershey's Sundae during summer showcases the emerging trend of timing product releases to align with seasonal consumer behavior. - **Familiar Flavor Profiles:** The emphasis on recognizable taste profiles, such as Hershey's chocolate, reflects a trend towards offering comfort through familiar flavors in fast-food desserts. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** The creation of signature desserts with branded ingredients exemplifies a fresh approach within the QSR industry for attracting customer attention and boosting sales. - **Confectionery:** Leveraging brand recognition, as seen with Hershey's chocolate in new dessert offerings, signifies evolving strategies within the confectionery industry to expand market presence through collaborations. - **Ice Cream and Frozen Desserts:** The blending of well-known chocolate brands into frozen treats represents a novel innovation path in the ice cream and frozen desserts industry for creating unique and enticing products. ## Related on Trend Hunter - [Brownie-Inspired QSR Shakes](https://www.trendhunter.com/trends/burger-king-shakes.md) - [Chocolate Burger Buns](https://www.trendhunter.com/trends/hersheys-chocolate-burger.md) - [Viral Chocolate Sundaes](https://www.trendhunter.com/trends/dubai-style-chocolate-sundae.md) - [Indulgent Branded Cookie Sundaes](https://www.trendhunter.com/trends/oreo-cookie-sundae.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Blended Candy QSR Desserts](https://www.trendhunter.com/trends/burger-king-blasts.md) - [Indulgent QSR Sundae Menus](https://www.trendhunter.com/trends/wendys-frosty-sundaes.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md)