# Branded All-in-One S'mores Kits Hershey's S'mores Variety Kit Comes with Three Kinds of Chocolate By Michael Hemsworth | Published 2025-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-smores-variety-kit References: [canadiantire](https://www.canadiantire.ca/en/pdp/hershey-s-s-mores-variety-kit-651-g-1532562p.html?gStoreCode=318#store=318) & [thehersheycompany](https://www.thehersheycompany.com)  The [Hershey's](https://www.trendhunter.com/trends/festive-cookie-kit) S'mores Variety Kit is a convenient campsite companion created with the classic campfire treat in mind to help consumers elevate it from simple to extra-indulgent. The kit comes with the classic graham crackers, chocolate and marshmallows that are needed to create the perfect s'more, but sees the chocolate replaced with a few delicious alternatives. The kit comes with three kinds of chocolate including the [Reese's](https://www.trendhunter.com/trends/hersheys-halloween) bar, Hershey's [Cookies 'N' Creme](https://www.trendhunter.com/trends/hersheys-cookies-n-creme) bar and the classic Hershey's Creamy Milk Chocolate, which encourage consumers to switch up the recipe with additional flavor. The Hershey's S'mores Variety Kit makes a total of 18 servings to make it a great option for larger groups and comes with three chocolate bars, one bag of marshmallows and two packs of graham crackers. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 77% | Activity: 79% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Camping Treats:** The evolution from simple to gourmet camping treats creates an opportunity for brands to introduce premium, all-in-one kits that elevate traditional foods into new tasting experiences. - **Customizable Snack Kits:** Offering variety in confectionery products promotes customization trends, encouraging consumers to personalize their snack creation experiences with diverse and exciting flavor profiles. - **Shared Experiences in Food:** The packaging of food for group consumption taps into the growing trend of experience-based eating, where products are designed to enhance social gatherings through shared culinary adventures. ### Where This Applies - **Outdoor Leisure Products:** The rise of all-in-one gourmet kits leverages the outdoor leisure industry by offering products that enhance the camping experience through convenience and elevated culinary options. - **Confectionery Industry:** The introduction of variety in chocolate offerings within classic treats encourages the confectionery industry to innovate with flavor diversity and consumer-driven customization. - **Event and Group Catering:** This trend translates into the event and group catering industry, where customizable and shareable treat kits amplify social interactions and create memorable experiences. ## Related on Trend Hunter - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Allergen-Free S’mores Kits](https://www.trendhunter.com/trends/summer-smores-kit.md)